Nothing is more relevant today during this ongoing recession than price according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. However, technology adds relevance for both Gen X and Millennials in search of food discovery, and new avenues of distribution.
The of the main undercurrents driving Aldi’s success is price, they say that “poor people must save, rich people like to”. Combine the current recession with value, and technology that edifies discovery, and you can see how Aldi has become one of the largest branded grocery stores in the U.S.
Embracing new technology Aldi is kicking up its curbside pickup operation into high gear as consumer adoption of curbside pickup is one of the most in demand grocery offerings.
Jason Hart, Chief Executive Officer, Aldi U.S. "Our Curbside Grocery Pickup pilot was quickly embraced by our customers and demand for this service has continued to increase. We're pleased to be bringing this service to customers across 35 states over the next several weeks," said Jason Hart, CEO.
An Aldi Spokesperson is quoted, “consumers can now access the full selection of Aldi exclusive products and exciting Aldi Finds via curbside pickup. Shoppers simply fill their online carts with fresh and affordable products and select a pickup time and location at checkout. Designated parking spots are clearly marked when they arrive at their Aldi and an employee will load groceries into their car.”
Hart continued "We are always looking for ways to make the Aldi shopping experience even more convenient and accessible for everyone,". "Whether shopping in-store, or online for delivery or pickup, we'll continue to be here to safely serve our customers."
Are you looking a customer ahead? How are you garnering new customers? Are you capitulating customers? Have you consider entering the grocerant niche to edify food discovery?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869