Mix and Match grocerant niche bundling once again is front and center in the minds-eye of the consumers and Big Lot’s added Instacart service into its mix of offerings that price conscious will enjoy according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Much like Costco, Big Lots use of mix & match model that includes grocery, furniture, games, holiday supplies, games, snacks, office supplies all within the discount space. Now Big Lots is “launching same-day delivery nationwide from nearly 1,400 Big Lots stores across all 47 states where the value-driven retailer operates.”
Adding new electricity via a new partnership Big Lots’ is getting affordable groceries and everyday essentials directly from the store to the customer’s door with even more convenience. Here is what is so important; “In addition to all of Big Lots’ grocery and pantry staples, customers shopping via Instacart will be able to select from a variety of Big Lots aisles, including home goods, kitchen and dining, beauty, pet, personal care, office and craft supplies, toys and more.”
Erica Fortune, VP of e-commerce for Big Lots stated “At Big Lots it’s our mission to make big savings on home essentials accessible to our customers in the communities we serve. Our partnership with Instacart will bring our assortment of home goods, groceries and everyday essentials to customers online in a new way,” “This announcement is another example of our commitment to offering exceptional value, surprising products and an easy shopping experience to families across the U.S.”
Driving new electricity into a legacy brand with a partnership is a good move and will accelerate the marketing messaging for all companies involved according to Johnson. How is your company positioning to grow your brand, the top, and bottom line?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, sampling, toy’s, beer, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more like yesterday than tomorrow? Why? This new partnership does all of that.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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