Monday, June 29, 2020

Moe's Opens Kiosk-Only Restaurant focuses on Fresh and Fast

Success does leave clues, and today consumers want grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is flavorful, fresh, with fast service.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® kiosk-only outlets can drive incremental top line sales and bottom-line profits for one restaurant or a chain of restaurants.  
At the intersection for marketing messaging, technology, and relevant consumer touchpoints kiosk help brands get closer to consumers at a lower cost. COVID-19, has un-ended traditional retail food channels and Moe’s Southwest Grill has not only managed to stay open, but evolved to bring in revenue, engage with their customers in new ways and fast-tracked innovation.
Here is the best part of this kiosk according to Johnson, it helps drive more contactless ordering options that drive consumer relevance in the time of COVID-19. Combine that with additional sanitation efforts that have been put in place in accordance with CDC guidelines and consumer adoption will very likely follow.  
Today, consumer have embraced a more digital-first dining experience, this restaurant is a natural next step. The kiosk-only restaurant, owned and operated by Moe’s multi-unit franchisee, Mike Geiger, also features Moe’s new brand design.
This is just the latest in a string of new product offerings and technological advancements the brand has put into place since March of this year. Other examples include:
·         A completely revamped app, which launched earlier this month
·         Launch of Taco Kits for easier family-style dining at home
·         The announcement of Moe’s Market, where stores would sell bulk ingredients that were in low stock at local markets.
·         Free delivery via the Moe’s app March 16-April 17
·         Ramped up curbside dining
How are you reducing cost, extending your brand messaging, while driving top line growth?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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