Wednesday, June 17, 2020

Pringles Partners with Wendy's for a Baconator Flavor Chip

Creating new electricity for a brand can be as easy as developing a new partnership. Regular readers of this blog all know about the success many restaurant chains have found within the frozen food court. Stable brands the ilk of Wendy’s can find a partner to put up the slotting fees for a shelf stable product enabling the Wendy’s brand to grow according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
So, the new limited-edition Pringles Baconator packs all the delicious layers of flavor found in the fan-favorite, Wendy’s Baconator, into one perfectly delicious bite. Ok, so the Baconator for those of you not keeping track, is a half-pound of fresh, never frozen beef, American cheese, six strips of crispy Applewood smoked bacon, ketchup and mayo.
The task of Replicating those layers into one single Pringles crisp? Is no up to Pringles, and you can taste for yourself as they will be available for a limited time beginning June 2020 in the snack aisle of grocery stores nationwide. Gareth Maguire, senior director of marketing for Pringles stated  “The Pringles brand delivers insanely accurate flavor combinations that are both delicious and convenient,”  “With such a strong fanbase, we knew we had to nail that fresh, never-frozen Wendy’s flavor perfectly. Luckily, our flavor experts were up to the task. The Pringles Baconator crisps are the perfect way to enjoy the savory goodness, all in one bite.”
Carl Loredo, Wendy’s U.S. chief marketing officer stated “At Wendy’s, the Baconator has long been an iconic Bacon Cheeseburger like no other. With stacked fresh beef, oven cooked Applewood smoked bacon and piping hot cheese, we knew it was going to be a challenge to get all that flavor and goodness into one bite,” says “We’re excited to work with the flavor experts at Pringles to deliver the taste our fans know and love in a unique way. We know our Baconator fanatics will be in for quite a treat when they taste how insanely accurate Pringles made this delicious crisp.” How are you driving new electricity into your brand?
Driving new electricity into a legacy brand with a partnership is a good move and will accelerate the marketing messaging for all companies involved according to Johnson. How is your company positioning to grow your brand, the top, and bottom line?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, sampling, toy’s, beer, developing brands,  grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? This new partnership does all of that.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

Battle for Share of Stomach

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