Saturday, June 13, 2020

Dunkin' Un-Masking Consumer Touchpoints

Success does leave clues and ever since its found 70+ years ago Dunkin has focused on consumer relevant touchpoints. Without a doubt face mask are a consumer relevant touchpoint today and once again Dunkin is expanding its brand value to help consumers obtain a quality branded face mask according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
You all know that Dunkin’ has remained open during the coronavirus pandemic to keep Americans and essential workers running. So, now we are heading back out and or back to work Dunkin’ has you covered with new Dunkin’ face masks.
So, the new masks are available in five Dunkin’ized designs, featuring Dunkin’s signature pink and orange. Masks are available for $10 (plus tax and shipping) with $3 from each mask purchased donated to the Dunkin’ Joy in Childhood Foundation to support health and hunger relief for children in underserved communities.
Yes, the mask are made in the USA, the face masks feature a washable 2-ply poly scuba cloth with a nose pleat for comfortable wear and a filter pocket.
Dunkin’ masks are available for purchase at beginning today, June 11, 2020.  So have some fun and ware a Dunkin Mask.  Grocerant niche Mix & Match bunding get a mask and a gift card for a friend.  Share a smile!
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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