Foodservice Solutions®, Grocerant Guru®, Steven Johnson based in Tacoma, WA believes that the numbers behind breakfast may just be the saving solution for restaurant woes. Consider this during 2019 Americans consumed nearly 102 billion breakfasts, with another 50 billion morning snack occasions rounding out the average morning according to The NPD Group.
The simple fast is not going to work has disrupted, eliminated, that personal time, where getting your favorite coffee was more than coffee it was a personal indulgence of time and treasure. Restaurants can build sales during the AM daypart again by doing three things according to Johnson.
1. Extended a branded Invitation
2. Empower that Invitation to be Interactive
3. Extend the Invitation to Participatory
Price matters all day long but during the AM daypart with over 40 Million consumers unemployed or under employed that AM indulgence will be on the back burner if price is not a key component of your invitation according to Johnson.
Consider this Dollar Stores have garnered so much of legacy grocery store 'Center of the Store' over the last 15 years, that there are now 50% fewer legacy grocery stores. That said, now restaurants after capitulation year over year customer counts for the past 7 years now have an opportunity to recapture customers with breakfast according to Johnson who stated recent grocerant niche scorecards indicated that 46% of those consumers that enter for breakfast will come back for another meal on the same day.
So, I wonder out loud what happens to the grocery sector with huge 'footprints' if one, two, or three of these chains restaurants figures out breakfast again and then expands in to a new GROCERANT platform after C-19? Fresh prepared Ready-2-Eat and Heat-N-Eat meals and meal components can complement even a breakfast program according to Johnson.
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
In Battle for Share of Stomach
You Can WIN!