When your retail concept looks more like yesterday than today or tomorrow it is time to evolve. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated many retailers are so busy doing what they have always done and doing it in the same way that they forget to Look A Customer Ahead and monitor, movement in consumers migration.
Huck’s, understands that growth and profitability require attention to detail all the while paying attention the consumer. Founded in 1974 Huck’s now has over 119 convenience stores in five states. Consumers are dynamic not static and Huck’s is evolving from gas station focus to a fresh food fast grocerant niche mix & match bundling food focused approached in order to better meet the needs of today’s consumers according to Johnson.
Are you Winning in the
Battle for Share of Stomach
A big part of the future growth will come’s in the form of marketing messaging with a name change from Huck’s to Huck’s Market. That integrated messaging in an invitation to buy more, try more and find more solutions to the question What’s for Dinner. Well, Huck’s Market has lots of options that can be mix & matched into the perfect family meal for one, two, three or more.
Nearly a year in the making, Huck’s Market made its debut in January. Huck’s President and CEO Murat Tokad stated “We have been in the prepared food business for over 40 years. There is certainly nothing wrong with our traditional stores’ look, but we felt that it was time for a change. We think our new look will attract more female customers, millennials and Generation Z,” …. “The new Huck’s Market is all about the food. While the traditional
Huck’s stores carry high-quality food and drink offerings, the new version takes it to another level with fresh pizza, fried chicken, subs made on-site, salads, fresh bakery items, and many more foods not usually associated with a convenience store.”
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
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