Sunday, June 14, 2020

Taco John’s Price is still a Powerful Touchpoint

In the retail food space, Price, Value, Service combined are top-of-mind with consumers during COVED-10 and the current recession and a very important consumer touchpoint according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Food retailers the ilk of Taco John’s understand the importance of giving consumers what they want and when they want it. Understanding the importance of the price, value, service, equilibrium is pivotal in driving customer relevance today according to Johnson.
So, Taco John’s is extending its brand invitation.  The elevates meal time for the family at an incredible value. Would your family rather enjoy Chicken Street Tacos or Chicken Soft Shell Tacos? There’s no wrong answer because Taco John’s is offering each of these bundles for just $5.
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals and meal components that can be mix and matched into the perfect family meal is a key driver of customer migration from brand to brand and from food channel to food channel according to Johnson.
With its fusion of distinctive flavors and south-of-the-border spices, the Taco John’s menu offers several signature items that can be mix and matched with the $5 meal bundles, including Meat & Potato Burritos, Stuffed Grilled Tacos and Potato Olés. Taco John’s features signature specials like Taco Tuesday and discounted breakfast burritos on Wake Up Wednesday! The meal bundles are:
1.       Three Chicken Street Tacos – Premium roast chicken, garlic lime sauce and crumbled Mexican cheese.
2.       Three Chicken Soft Shell Tacos – Premium roast chicken, fresh lettuce, cheddar cheese and Taco John’s signature mild sauce served in a soft warm flour tortilla.
Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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