Tuesday, June 23, 2020

Jimmy John’s introduces Interactive Participatory Marketing Campaign

How about a marketing campaign that is interactive, participatory, and local at Jimmy John’s that is the recipe to extend brand value according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Utilizing the hashtag #HomemadeContent Jimmy John’s has created an incremental consumer touchpoint with relevance according to Johnson.  So, Jimmy John’s launched a national campaign highlighting its latest sandwich offer:
when Jimmy John’s guests buy any 8″ or 16″ sandwich, they get an additional sandwich for 50 percent off on orders placed online or through the Jimmy John’s app with the code SAVEON2, now through July 5.
The deal is available to help satisfy sandwich cravings for less via contactless delivery, curbside pickup or drive-thru at participating locations edifying the brands relationship with Gen Z and Millennials.
To create these spots, representing real, at-home moments we’re all experiencing, Jimmy John’s and agency of record, WorkInProgress  teamed with creatives across the industry who were eager to keep working and creating from home during the ongoing COVD-19 pandemic.
This is the second campaign for the brand that uses #HomemadeContent, following the launch of 5OFF20.
Focusing in on grocerant niche valued attributes fast and fresh the; Freaky Fast! Freaky Fresh! Jimmy John’s makes Fresh, Fast, Tasty sandwiches. Homemade bread is freshly baked every four hours and locally purchased veggies and all-natural** meats are hand-sliced daily extends the value of the message with trending attributes.
Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Battle for Share of Stomach

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