When you are Ready-2-Eat Pizza consumers once again this year selected Papa Murphy’s their favorite chain. In a new report released by Market Force Information after polling 6,100 consumers in the pizza category Papa Murphy’s beat the likes of Pizza Hut, Papa John’s, and Domino’s.
While new and exciting limited service brands are dotting the landscape none has garnered the attention that Papa Murphy’s has ranking # 1 the last two years. One reason is fast growth and customer acceptance of just about everything in the Grocerant Niche which Papa Murphy’s is squarely positioned. Papa Murphy’s came in at No. 1 overall and was rated first for both quality and healthy food and second in fast service and value.
Janet Eden-Harris, CMO and senior vice president of strategy at Market Force Information stated “In addition to ranking restaurants consumers favor most, the study looks at what contributes to these preferences, analyzing factors such as service, food quality, and value.
Here are the categories that Papa Murphy’s scored very high in the poll:
1. Food Quality
2. Fast Service
3. Healthy Food
4. Friendly Service
Eden Harris said that “Pizza Ranch came in second overall for the category, followed by Papa John’s, Cici’s Pizza, Domino’s, and Pizza Hut. Pizza Ranch received the most votes for atmosphere and accommodating children, and CiCi’s was second in both categories. The fastest service went to Little Caesar’s, while CiCi’s took the top spot for value.”
Success does leave clues and Papa Murphy’s business model combine with food quality seems to be a clue customers like as well.
www.FoodserviceSolutions.us specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991