Retail food consumer migration continues with Trader Joe’s
and sister company Aldi continuing to garner market share from legacy food
operators. Chains such as Fairway and
Sprouts Farmers Market are constantly repositioning, making noise not market
progress. While “better for you”
grocery star-ups come and go Whole Foods focus on the customer will continue to
drive sustainable success.
The consumer second choice after Price is “better for you” Ready-2-Eat and Heat-N-Eat fresh prepared
food. Ready-2-Eat food prepared fresh is
deemed by customers as “Better for You”.
Whole Foods is and has been leading the industry with quality grocerant
niche fresh prepared food.
Selling food the way consumers want is a key driver moving
forward, few companies are doing that with fresh prepared food the way Whole
Foods does. The halo around “Better for You”
and fresh prepared will drive unique positioning and garner consumer
acceptance. Remember 50% of American’s
over the age of 18 are single, the ability to mix, match, and bundle
incremental items will drive on-going top line growth and bottom line profits
for Whole Foods.
While in the past Whole
Foods had a poor pricing image problem – the rather unflattering “Whole
Paycheck” moniker – has been reversed and is now Whole Fresh Prepared Food that
is Ready-2-Eat and Heat-N-Eat focused. Whole Foods success will continue from
the center of the Grocerant Niche for some time to come. Leaders lead and Whole Foods Grocerant focus
is the right track for the right time.
Invite Foodservice
Solutions® to complete a Migration
Marketing Assessment, Grocerant
Program
Assessment, or brand,
product placement, menu positioning assistance simply Visit: www.FoodserviceSolutions.us or
call 253-759-7869. Outside Eyes can be a platform for inside results. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant Niche
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