The undercurrent of food consumer migration from format to format continues to pick up momentum. Hy-Vee is not immune Food retailers are in the desperate fight to retain market share, all are chasing after migrating customers in what is becoming an epic battle for ‘share of stomach’.
Hy-Vee in an attempt to regain customer momentum, edify consumer relevance, and save consumer time is going to open 16 new convenience stores in an attempt to fend off Ready-2-Eat and Heat-N-Eat fresh prepared food offerings from restaurants and other non-traditional fresh food retailers.
Iowa based Hy-Vee with sales of more than $8 Billion and 235 stores in the Midwestern state of Iowa, Missouri, Kansas, Nebraska, Minnesota, South Dakota, and Wisconsin will be a formidable competitor in the C-store space with the ability to leverage a large customer base and established brand value.
Companies the ilk of Casey’s General Store, Olive Garden, and Pizza Ranch each have had considerable success in the Midwestern U.S. Hy-Vee is will offer the proper balance of Ready-2-Eat and Heat-N-Eat fresh prepared food offering fresh flavor combinations, new or trending ingredients, reflecting the heightened industry competition that will stifle customer migration.
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