The undercurrent of food consumer
migration from format to format continues to pick up momentum. Hy-Vee is not
immune Food retailers are in the
desperate fight to retain market share, all are chasing after migrating
customers in what is becoming an epic battle for ‘share of stomach’.
Hy-Vee in an attempt to regain
customer momentum, edify consumer relevance, and save consumer time is going to
open 16 new convenience stores in an attempt to fend off Ready-2-Eat and
Heat-N-Eat fresh prepared food offerings from restaurants and other
non-traditional fresh food retailers.
Iowa based Hy-Vee with sales of
more than $8 Billion and 235 stores in the Midwestern state of Iowa, Missouri,
Kansas, Nebraska, Minnesota, South Dakota, and Wisconsin will be a formidable
competitor in the C-store space with the ability to leverage a large customer
base and established brand value.
Companies the ilk of Casey’s
General Store, Olive Garden, and Pizza Ranch each have had considerable success
in the Midwestern U.S. Hy-Vee is will offer the proper balance of Ready-2-Eat
and Heat-N-Eat fresh prepared food offering fresh flavor combinations, new or trending
ingredients, reflecting the heightened industry competition that will stifle
customer migration.
Visit:
www.FoodserviceSolutions.us
if you are interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform for
consumer convenient meal participation, differentiation
and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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