Interactive and participatory catering is a platform of consumer relevance in 2014. In an Omni-channel retail world successful restaurants the ilk of Moe’s Southwest Grill are driving sales and brand relevance with catering and Online ordering.
Moe's Southwest Grill announced that it has “partnered with MonkeyMedia Software to deploy MonkeyCatering and MonkeyOnlineOrdering as the technology tools to support its catering online ordering and database platforms system wide.”
QSR magazine reported that “Moe’s tested MonkeyMedia Software's catering software with a pilot group of both franchise and corporate-owned locations in cities such as Atlanta, Indianapolis, Miami, Nashville, New Jersey, and Washington, D.C., among others. The decision came after all success criteria, including sales growth, functionality, ordering benchmarks, and test partner feedback were met.”…
“During the pilot program, Monkey Media proved to be an excellent partner, and with the support of our franchise council and catering committee members, we’re looking forward to launching their platform to help drive catering sales across our more than 500 locations,” says Jamie Schlef, Moe’s director of catering….
Moe’s and MonkeyMedia Software are developing a roll-out plan for June 2014 that will improve the organization and efficiency of franchise partners’ catering business and increase catering sales by providing consumers online access to Moe’s catering offerings.”
Expanding the brand while building sales with a catering platform is another positive consumer interactive, participatory and consumer relevant action that garners success.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Visit: www.FoodserviceSolutions.us or call : 253-759-7869