In an Omni channel retail world consumers are buying fresh
prepared food in multiple channels including QSR’s, Fast Casual, Full Service
Restaurants, Convenience Stores, Grocery Deli’s, Drug Stores and more and more
within the Dollar Store sector.
Nielsen found that “of the nearly 17k retail stores that
opened in 2013, 36% were dollar stores.”
Success does leave clues not only does Dollar Tree want to sell fresh
food the ilk of Ribeye Stakes, Hot Dogs,
Turkey Burgers, Milk, Egg’s and Salads Mix of all kinds; they are now selling
products direct to restaurant operators here are a couple of links:
Selling to you and your customers: http://www.dollartree.com/Restaurants-Bars-Hospitality/catering-supplies/959c584c584/index.cat
Catering Supplies : http://www.dollartree.com/Restaurants-Bars-Hospitality/catering-supplies/959c584c584/index.cat
The overall growth of the Dollar store sector has exceed all
other retail sectors for growth over the past 10 years without exception
according to Nielsen. Within the Dollar Store sector extensive testing of selling
Ready-2-Eat and Heat-N-Eat fresh prepared food is underway. It seems they are taking a page out of the
Ikea and Costco playbook.
Selling fresh prepared food is no longer a monolithic
process. All food retailers must understand that simultaneously extending the
brand in multiple channels is a requirement for brand building, and building
sustainable Top line growth and Bottom line profits.
Visit:
www.FoodserviceSolutions.us
if you are interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform for
consumer convenient meal participation, differentiation
and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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