Ready-2-Eat and Heat-N-Eat
fresh prepared food has a consumer focused halo of ‘better for you’ according
to Foodservice Solutions® Grocerant Guru™ Steven Johnson and that ‘halo’
continues to drive success at Pret A Manager.
Clive Schlee Chief
Executive of Pret A Manager announced that sales were up last 15 percent in
2013 and profits were up 9 percent. Pret
A Manager is a global company with 350 stores and sales now exceeding 500
Million in sales.
It appears that beverages
are ‘better for you’ as well for Schlee reported that the “company now sells more cold-pressed vegetable
juices than club sandwiches.” While the
menu is wide ranging it includes ‘better for you’ items from 500-calorie
muffins to endamame bowls, quinoa protein pots, kale crisps, and hot and cold
sandwiches Schlee said a “growing demand for healthy lunches was boosting
business.
Pret's A manager is also finding success in
multiple day parts including breakfast. Schlee, stated that its bestselling
products last year were “porridge and bananas and that the company now sells
more cold-pressed vegetable juices than club sandwiches.”
Most reveling was the fact that more and more
customers want to eat on site. Looking
forward Pret A Manager will be shutting smaller takeaway outlets and opening
larger ones with seating. The Grocerant
niche continues to expand and find new customers. Pret A Manager is finding that it is ‘better
for the company when food is focused and better for the customer”. Fresh pressed is as powerful as fresh
prepared.
Invite Foodservice
Solutions® to complete a Migration
Marketing Assessment, Grocerant
Program
Assessment, or brand,
product placement, menu positioning assistance simply Visit: www.FoodserviceSolutions.us or call 253-759-7869. Outside Eyes can be a
platform for inside results. Since 1991 Foodservice
Solutions® of Tacoma, WA has been the global leader in the Grocerant Niche
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