In a recent report Philip Lymbery, chief executive of Compassion in World Farming, claimed shoppers are being confused by labels like ‘farm fresh’ and ‘country fresh’ which actually mean that meat and fish is factory farmed. His claim is that “consumers who are worried about sustainability and healthy food should eat McDonald’s.”
Lymbery went on to say that “In the UK at least McDonald’s they only use pasture-red beef, the milk is organic, the pork is RSPCA approved and the fish is sustainable… “The company shows that food that is farmed responsibly does not need to be expensive.”
Lymbery points out that in when a consumer is shopping in a supermarket that it is not clear in the is a product is sustainable or not. He notes “Factory farmed food isn’t labeled” in supermarkets thus they are not being honest with consumers and that McDonalds is much more transparent.
The Ready-2-Eat and Heat-N-Eat grocerant niche is driven by convenience consumers deem “better for you” Foodservice Solutions® commends McDonald’s for transparency and strongly encourages all retail food companies within the Ready-2-Eat and Heat-N-Eat fresh prepared food grocerant niche to completely transparent. Consumer will reward you if you are. Differentiation does not mean different it means familiar with a twist. However consumer don’t like kinda transparent they want transparency.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. www.FoodserviceSolutions.us