In
a recent report Philip Lymbery, chief executive of Compassion in World Farming,
claimed shoppers are being confused by labels like ‘farm fresh’ and ‘country
fresh’ which actually mean that meat and fish is factory farmed. His claim is that “consumers who are worried
about sustainability and healthy food should eat McDonald’s.”
Lymbery
went on to say that “In the UK at least McDonald’s they only use pasture-red
beef, the milk is organic, the pork is RSPCA approved and the fish is
sustainable… “The company shows that food that is farmed responsibly does not
need to be expensive.”
Lymbery
points out that in when a consumer is shopping in a supermarket that it is not
clear in the is a product is sustainable or not. He notes “Factory farmed food
isn’t labeled” in supermarkets thus they are not being honest with consumers
and that McDonalds is much more transparent.
The
Ready-2-Eat and Heat-N-Eat grocerant niche is driven by convenience consumers
deem “better for you” Foodservice
Solutions® commends McDonald’s for transparency and strongly encourages all
retail food companies within the Ready-2-Eat and Heat-N-Eat fresh prepared food
grocerant niche to completely transparent. Consumer will reward you if you
are. Differentiation does not mean
different it means familiar with a twist.
However consumer don’t like kinda
transparent they want transparency.
Outside eyes can deliver top line sales and
bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning
assistance or a grocerant program assessment. www.FoodserviceSolutions.us
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