Emil Brolick was in search of customer relevance when he arrived at Wendy’s as the new CEO. He did not find it right away. A stumble here a road block there and the first thing you know you results were stifled. However Brolick, the flowing the proven success formula Build, Measure, Learn, and Repeat. Which by the way Foodservice Solutions® Grocerant Guru™ calls “the four steps to retail food success” helped drive success at Wendy’s.
Success is many times elusive. That was just the case early on after Brolick became CEO. With Build, Measure, Learn, and Repeat as the foundation for educating and elevating his team Brolick seemly has found a happy equilibrium when it comes to sales, profits and customers.
Driven by Menu innovation, remodeled restaurants, technology including mobile marketing Wendy’s seems to be on track. Intentional or not simultaneously Wendy’s has garnered the respect, following and business of both Millennials and Baby Boomers which represent 33 percent of Wendy’s traffic.
Brolick, stated “Boomers and Millennials definitely have different lifestyles, different product needs, and different media habits. However, what we have seen is that growing our relevance with Millennials has not come at the expense of building our business with boomers.”
“The common denominator across consumer groups is that people love Wendy’s food,” Mr. Brolick said. We think leveraging the 5P’s of food marketing it is value strategy garnered mutual attention from Boomers and Millennials. For it was after debuting the Right Price, Right Size menu last year with products at multiple price points, that the company has seen positive traction in its transactions. Right Price, Right Size was a direct result of Build, Measure, Learn and Repeat.
There are times when the past and future come together. In the past focusing on operational efficiency was a corporate staple of MBA of the 80’s and 90’s today with technology advances it has become a marketing point of consumer relevance.
Brolick is leveraging technology to both create operational efficiency and customer relevance with personalized, transaction-based promotions. Including Mobile payments which are now available in 85% of Wendy’s U.S. restaurants, and the chain is currently testing mobile ordering and a mobile loyalty program.
Can outside eye’s help your company learn from FoodservcieSolutions® food focused Build, Measure, Learn, and Repeat? Visit: www.FoodserviceSolutions.us or Call: 253-759-7869 Success Does Leave Clues