Dickey’s Barbecue Pit continues expanding from coast
to coast and can now be found from California to New York. Dickey’s is one of
the best chain restaurants expanding the brand into the Ready-2-Eat and
Heat-N-Eat grocerant niche. Dickey’s sells lunch boxes to go, has an
outstanding catering program and continues to expand its line of rubs and
sauces.
Understanding the value of extending the brand
Dickey’s is selling unique Branded Merchandise via its website driving both
traffic and sales Dickey’s is “the world's largest barbecue franchise.
Last
Holiday season Dickey's Barbecue edified its loyal following of barbecue fans
looking to turn up the heat on their holiday shopping. They introduced just in
time for Cyber Monday, introduced branded memorabilia such as T-shirts, caps,
cookbooks, and Dickey's famous Rib Rub on Dickeys.com.
“ Are you customers fans as well? It
time to start planning for the Holidays, Where and what are you sellin?
Building
top line sales and bottom line profits while building top of mind awareness is something
Dickey’s is good at. Doing it with
contemporary relevance for today’s consumer is the next step for all restaurants..
Speaking about his Holiday promotion Roland Dickey, Jr., president of Dickey's
Barbecue Restaurants, Inc. said "Dickey's has become so much more than
just a recognizable brand, we hold memories for many people. Now, we can also
offer cool holiday gifts for all those resident grill masters in the
family."
Customers are dynamic not
static. Dickey stated "Many people
grew up having family dinners and good times at Dickey's and they want a piece
of that nostalgia to take home," said Dickey. "The retail end of the
business is something we're looking forward to sharing with our
customers." Extending you brand is more important and relevant today than
ever before. Are you extending your brand
or over protective of it?
Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization? Visit: www.FoodserviceSolutions.us or call : 253-759-7869
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