Wednesday, May 21, 2014

Dickey’s Barbecue Pit Driving Success All Year

Dickey’s Barbecue Pit continues expanding from coast to coast and can now be found from California to New York. Dickey’s is one of the best chain restaurants expanding the brand into the Ready-2-Eat and Heat-N-Eat grocerant niche. Dickey’s sells lunch boxes to go, has an outstanding catering program and continues to expand its line of rubs and sauces. 
Understanding the value of extending the brand Dickey’s is selling unique Branded Merchandise via its website driving both traffic and sales   Dickey’s is “the world's largest barbecue franchise.
Last Holiday season Dickey's Barbecue edified its loyal following of barbecue fans looking to turn up the heat on their holiday shopping. They introduced just in time for Cyber Monday, introduced branded memorabilia such as T-shirts, caps, cookbooks, and Dickey's famous Rib Rub on “ Are you customers fans as well?  It time to start planning for the Holidays, Where and what are you sellin?
Building top line sales and bottom line profits while building top of mind awareness is something Dickey’s is good at.  Doing it with contemporary relevance for today’s consumer is the next step for all restaurants.. Speaking about his Holiday promotion Roland Dickey, Jr., president of Dickey's Barbecue Restaurants, Inc. said "Dickey's has become so much more than just a recognizable brand, we hold memories for many people. Now, we can also offer cool holiday gifts for all those resident grill masters in the family."
Customers are dynamic not static.  Dickey stated "Many people grew up having family dinners and good times at Dickey's and they want a piece of that nostalgia to take home," said Dickey. "The retail end of the business is something we're looking forward to sharing with our customers." Extending you brand is more important and relevant today than ever before.  Are you extending your brand or over protective of it?

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Visit: or call : 253-759-7869 

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