Wendy’s refocusing efforts on ‘Right Price Right Size
Menu’ is right-on! Extending brand messaging with new Limited Time Offer’s
(LTO’s) the ilk of the new Steakhouse Jr. Cheeseburger Deluxe is just one more
example showing how Wendy’s understands the bifurcation ongoing within retail
foodservice.
Innovation
be dammed; it’s another burger but Wendy's new LTO combines quality positioning
without the steakhouse price with the introduction of the new Steakhouse Jr.
Cheeseburger Deluxe.
The
new LTO Steakhouse burger continues with fresh messaging. The Steakhouse burger uses never-frozen beef. Wendy’s makes all burgers with “fresh
hamburger’. The Steakhouse patty is seasoned with steakhouse seasoning, melted
cheese and a garlic aioli sauce made with roasted garlic, onion, and Dijon
mustard. The hamburger patty is topped with sliced red onion, hand-cut tomato
and hand-leafed lettuce. The Steakhouse Jr. Cheeseburger Deluxe is $1.49* at
participating locations.”
Understanding
Foodservice Solutions® 5 P’s of food marketing Wendy’s Liz Geraghty, Wendy's
vice President of brand marketing said "This delicious new addition to the
Right Price Right Size Menu delivers on our continued promise to give consumers
new taste experiences on any budget."…"The Steakhouse Jr.
Cheeseburger Deluxe features steakhouse-inspired flavors, such as savory
seasoning and garlic aioli, bringing premium ingredients you wouldn't expect to
find on a value menu,"
Success
does leave clues and integrating Foodservice Solutions® 5 P’s of food marketing
is a success clue many should be following.
Interested in learning how the 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient meal
participation, differentiation and individualization contact us via Call
1-253-759-7869 or Visit: www.FoodserviceSolutions.us
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