Sunday, May 25, 2014

Wendy's Right Price Focus Drives Sales

Wendy’s refocusing efforts on ‘Right Price Right Size Menu’ is right-on! Extending brand messaging with new Limited Time Offer’s (LTO’s) the ilk of the new Steakhouse Jr. Cheeseburger Deluxe is just one more example showing how Wendy’s understands the bifurcation ongoing within retail foodservice. 
Innovation be dammed; it’s another burger but Wendy's new LTO combines quality positioning without the steakhouse price with the introduction of the new Steakhouse Jr. Cheeseburger Deluxe.
The new LTO Steakhouse burger continues with fresh messaging.  The Steakhouse burger uses never-frozen beef.  Wendy’s makes all burgers with “fresh hamburger’. The Steakhouse patty is  seasoned with steakhouse seasoning, melted cheese and a garlic aioli sauce made with roasted garlic, onion, and Dijon mustard. The hamburger patty is topped with sliced red onion, hand-cut tomato and hand-leafed lettuce. The Steakhouse Jr. Cheeseburger Deluxe is $1.49* at participating locations.”
Understanding Foodservice Solutions® 5 P’s of food marketing Wendy’s Liz Geraghty, Wendy's vice President of brand marketing said "This delicious new addition to the Right Price Right Size Menu delivers on our continued promise to give consumers new taste experiences on any budget."…"The Steakhouse Jr. Cheeseburger Deluxe features steakhouse-inspired flavors, such as savory seasoning and garlic aioli, bringing premium ingredients you wouldn't expect to find on a value menu,"

Success does leave clues and integrating Foodservice Solutions® 5 P’s of food marketing is a success clue many should be following.  Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Call 1-253-759-7869 or Visit:

No comments:

Post a Comment