Foodservice
Solutions® Grocerant Guru®
believes that “food quality never takes a step backwards” in the minds-eye of
the consumer. In fact it is the consumer that is driving the tremendous growth
within the grocerant niche where consumers are seeking Ready-2-Eat and
Heat-N-Eat fresh prepared food.
Our Grocerant
Guru® recently stated “fresh prepared food trumps, local food products, and
local food trumps organic food in the minds-eye of the consumer. So, Where are consumers migrating from or
too? There have been many claims made
that spending on food away from home in Restaurants is now greater than that at
home, i.e. through Supermarkets and Alternative Formats such as Supercenters
and Warehouse Clubs the fact is that simply is not true.
The
Bureau of Labor Statistics, U.S. Department of Labor expenditure research data
found that “Food At Home spending is 42% greater than that of Food Away from
Home, and - as of 2014 - accounted for 59% of all spending on Food.”
In
addition between 2007 and 2014, Food At Home expenditures grew by 15%....versus
only +5% for Food Away From Home. This has obviously been due to the
belt-tightening produced by the Great Recession. What is important where
are the customers migrating from and where are they going.
First they are migrating from
traditional grocery store sector and the restaurant sector. Within the restaurant sector the full-service
dinning niche, casual dining niche have seen the most customer migration. Price
and time have been key drivers of the migration according to Foodservice
Solution® team. Consumers buy food from every outlet they can find, don't be fooled into thinking they only eat at your for or buy from your restaurant or retail outlet. Today, there is a battle for share of stomach.
On the grocery sector the key drives
have been the unwillingness to adapt to the new customer shopping focus “meals”
specifically Ready-2-Eat and Heat-N-Eat fresh prepared food according to Steven
Johnson, our Grocerant Guru®. Johnson
points out that “most traditional grocery stores jumped on the HMR bandwagon in
the 1980’s only to miss the opportunity because they focused on costs and did
not understanding the customer and/or foodservice. Grocers fail to understand
the opportunity for day-part meal opportunity solutions because they aren't
really in the meals business, have never been and don’t want to be in the meal
business.”
On the other hand warehouse club
stores the ilk of Costco have jumped on the Ready-2-Eat and Heat-N-Eat fresh
prepared food niche and have garnered customers while increasing traffic. Online retailers today have new business
models that bypass the grocery store altogether companies the ilk of Platted,
HelloFresh, Duane Reade, and AmazonFresh.
These new and evolving business models are driving customer adoption
and creating increased customer migration from restaurant and traditional
grocery stores. What each is new company
seems to understand is that today consumers like Eating-Out while Eating-In
according to Johnson.
Convenience stores
have been the retailer which has been the most aggressive expanding fresh food
offerings, locations, and increasing brand messaging. C-stores have re-invented
themselves putting increased pressure on restaurants, grocery stores. They have successfully garnered new customers
contributing to a growth in foodservice customer migration.
When looking at the
restaurant sector it is very important to note that within the Chain restaurant sector sales for
Take-Out, Take-Away, fresh food for immediate consumption, 57.8% of all chain
food sold! That’s a big number! That number includes QSR drive-thru and take
out sales as well. No matter it is a
very large number. There can be no doubt that Eating-Out while Eating-In is
a very big force in retail foodservice today.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities. The Grocerant niche is about convenient meal
participation,
differentiation
and individualization visit: www.FoodserviceSolutions.us or Email: Steve@FoodserviceSolutions.us
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