Grocery stores have been losing
customers to restaurants for the past forty years. Today there are 25.6 restaurants for every
one traditional grocery store. Simply
put the American consumer does not want to cook or clean up. However there is new twist and that is Meal
Kit Companies that are growing fast and plain and simple they are pantry
busters according to Foodservice Solutions® Grocerant Guru™.
So, what is a meal kit? There are many new meal kit companies the ilk
of Blue Apron, Plated, Hello
Fresh, PeachDish and Home Chef they deliver pre-measured
ingredients, a recipe and cooking instructions to consumers who order online
from a choice of usually three daily options. The buyer then cooks the meal
themselves. Prices range from $10-$30 depending on the ingredients (organic or
specialty items). Depending on the service, some nutritional information is
available, but mostly it’s about convenience. Delivery is free if the consumer
orders enough meals.
Meal Kits are fast becoming “Training
Wheels for Millennials” according to our Grocerant Guru™ providing a
platform to learn how to cook, what goes
into meal planning, portion size, and most important timing a meal.
One leading Meal Kit company is Hello
Fresh here is how they describe their service:
No
more waiting in line at the grocery store, buying too much of one ingredient,
or having the same, boring meal each night. We do it all for you: from creating
the recipes and planning the meals, to grocery shopping and even delivering all
of the pre-measured ingredients right to your door!”
Walmart and other legacy retail
grocery stores have tried to imitate meal kit company offerings in a CPG
format. In each case observed by
Foodservice Solutions® team of experts they have failed. Clearly they have focused on cost not
freshness, traditional flavor profiles rather than authentic regional
offerings. In short Meal Kit companies have nothing to worry about from them
today. Pantry busting will continue as
long as legacy retailers continue to act as they always have.
www.FoodserviceSolutions.us specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging integration strategy.
Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit,
Linkedin.com/in/grocerant or twitter.com/grocerant
Contact Steve@FoodserviceSolutions.us
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