When your company is headquartered in a state that is surrounded by water on three sides it seems to reason that seafood would play a key role in creating a neighborhood store.
Maria Brous, spokesperson for Publix stated “the chain launched its most exciting meal solution in all of its stores this summer, its “Fresh Seafood Cook-in-Bag Dinners.” Brous noted that “Prepared is the fastest growing area of the seafood department,”
Here is how Publix consumer interactive grocerant niche prepared dinners work according to Christine Blank, SeafoodSource contributing editor “ there are flyers in each store’s fresh seafood department that invite shoppers to first choose a fresh fish or shellfish item, and then select the ingredients and seasonings they would like to accompany their fish”
Grocerant niche mix and match flavor offerings include Caribbean mango sauce with orzo, spinach and bell peppers; Mediterranean sauce with pearl couscous, Kalamata olives and feta cheese; Dijon cream sauce with quinoa blend, spinach, sundried tomatoes, artichokes and bell peppers and sweet chili sauce with rice and Asian vegetable medley.
Publix seafood department staff assembles the ingredients into a special cooking bag. Then, “All you do is pop it in the oven when you get home, following the time and temperature guide provided with each meal,” according to the flyer in each store.
“We anticipate this becoming a significant category for our seafood department,” Brous said of the meals that range in cost from $9 to $20 on average, depending on the type of seafood item shoppers choose.
Publix executives decided to add the Cook-in-Bag Dinners because “Customer trends are clearly pointing to convenience; as such, we strive to bring innovative solutions to our customers. We have seen similar technology in other areas of the store and brought it to seafood,” Brous said. Cook form scratch at home no but cooking per at the store! Great positioning, time saving, and clean-up solution. Success does leave clues according to the team at www.FoodserviceSolutions.us
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche.
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