When your company is headquartered in a state that is surrounded
by water on three sides it seems to reason that seafood would play a key role
in creating a neighborhood store.
Maria
Brous, spokesperson for Publix stated “the chain launched its most exciting
meal solution in all of its stores this summer, its “Fresh Seafood Cook-in-Bag
Dinners.” Brous noted that “Prepared is the fastest growing area of the seafood
department,”
Here
is how Publix consumer interactive grocerant niche prepared dinners work
according to Christine Blank,
SeafoodSource contributing editor “ there are flyers in each store’s
fresh seafood department that invite shoppers to first choose a fresh fish or
shellfish item, and then select the ingredients and seasonings they would like
to accompany their fish”
Grocerant
niche mix and match flavor offerings include Caribbean mango sauce with orzo,
spinach and bell peppers; Mediterranean sauce with pearl couscous, Kalamata
olives and feta cheese; Dijon cream sauce with quinoa blend, spinach, sundried
tomatoes, artichokes and bell peppers and sweet chili sauce with rice and Asian
vegetable medley.
Publix
seafood department staff assembles the ingredients into a special cooking bag.
Then, “All you do is pop it in the oven when you get home, following the time
and temperature guide provided with each meal,” according to the flyer in each
store.
“We
anticipate this becoming a significant category for our seafood department,”
Brous said of the meals that range in cost from $9 to $20 on average, depending
on the type of seafood item shoppers choose.
Publix
executives decided to add the Cook-in-Bag Dinners because “Customer trends are
clearly pointing to convenience; as such, we strive to bring innovative
solutions to our customers. We have seen similar technology in other areas of
the store and brought it to seafood,” Brous said. Cook form scratch at home no
but cooking per at the store! Great positioning,
time saving, and clean-up solution.
Success does leave clues according to the team at www.FoodserviceSolutions.us
Foodservice
Solutions® specializes in outsourced business development. We can help you
identify, quantify and qualify additional food retail segment opportunities or
a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche.
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