Time is the true commodity and Amazon understands saving time is what customers want. Last month Amazon Prime Now delivery service debuted in Seattle. The service / app guarantees food deliveries within an hour, Amazon says that its average delivery time since launching restaurant delivery on Prime Now is 39 minutes.
This week Amazon’s new food delivery service, is now available in Portland, Oregon. The service is immediately live in select zip codes in the city, but will expand further following the launch. To use the service, customers can download the Prime Now mobile app and enter their zip code to see if delivery is available in their area.
With the Portland expansion, Amazon also says that’s its adding support for deliveries from food carts and food trucks to the service. At launch, Amazon has signed up Portland restaurants and food trucks including Pok Pok, Sizzle Pie, Waffle Window, Seres Restaurant, Luc Lac, East India Co Grill & Bar, Kim Jong Grillin’ and others.
One thing is now clear Amazon intends for Prime Now’s restaurant delivery service to be a key feature for its Prime Now delivery service. While that service was initially associated with traditional online shopping – for things like office supplies, or last-minute gifts, for example – it has expanded to cover more types of on-demand deliveries in recent months, including things like grocery delivery or delivery of beer, wine and spirits in select markets.
That puts Prime Now in closer competition with other on-demand delivery services, like UberEATS, Postmates, or Instacart, to name a few. Amazon Prime Now Available via a dedicated app for iOS and Android.
The restaurant delivery option, deliveries are free. At least, they are for the time being – the company notes today that restaurant deliveries are “free for a limited time,” which hints that additional fees may later be assessed in the future. (Amazon also pulls in money through a rev-share model with restaurants.)
Amazon also is not marking up the prices for the restaurants’ menu items, which may be a competitive advantage for the service over other local delivery options.
For the restaurants, they get exposure to some of Amazon’s “best” shoppers, and the power of Amazons marketing muscle. You know the 50 million Amazon customers who pay the $99 annual fee to be a part of the Amazon Prime membership program and keep their payment information on file for easier ordering.
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