Foodservice
Solutions® Grocerant Guru® identified, quantified, and qualified how “The 65 Inch HDTV
Syndrome”
was slowing restaurant growth. Not only was it slowing restaurant same store
sales customer counts year after year.
It continues to drive change in the entire foodservice sector.
Now
a The Hartman Group’s new report, Culture of
Food: New Appetites, New Routines, “reveals that fundamental shifts
in technology, travel and trade have placed food back at the center of everyday
life and popular culture. Food is fun and important. Interest in food isn’t a
mere Millennial generational trait or the domain of Mom but a reflection of an
evolving food culture encompassing all consumers.”
One
key finding contained within the report is consumer there is little if any
change in the problem consumers have in deciding what to make for dinner. Here is a chart from the report:
What
has changed is the number of new fresh food retailers, with points of fresh
food distribution that offer fresh prepared foods that either do not require
cooking from scratch or need no cooking at all.
The focus has become about the power of choice; and today the choice is
about how to save time.
Most
consumers do not want to do dishes, cook from scratch or plan a meal. They do want to eat Ready-2-Eat and
Heat-N-Eat Fresh Prepared meal components.
Foodservice Solutions® Grocerant Guru® outlined the case for saving
consumers time at the 2015 SJU “Fresh” Food
Summit.
Success
does leave clues and Looking A Customer Ahead is one of them. That is something we have been doing at www.FoodserviceSolutions.us since 1991. For more
insights Email: Steve@FoodserviceSolutions.us or Call:
253-759-7869
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