The
simple answer is ask, Aldi or Trader Joe’s.
Month after month legacy CPG companies are experiencing a decline is
volume shipped. The decline is being driven in large part by fresh
prepared Ready-2-Eat and Heat-N-Eat food; that is driving top line growth in
every sector of retail foodservice today including restaurants, grocery, c-store
and drug stores.
Legacy
food manufactures are waiting for a turnaround. Increasing top line revenue,
customer continuity, bottom line profits in the food industry should be an
ongoing focus of all retailers; and waiting around does not cut it. Customer
continuity means maintaining a level of excitement in your menu or food
products that drive contemporized relevance for your customer in order to
maintain or increase frequency levels.
Food
manufactures goal should be creating or identifying distinctive differentiated
food consumable’s as an entity with identity by
day-part. Understanding the unique balance between palate, price,
pleasure and the consumer’s drive for qualitative distinctive differentiated
new food consumables will place you in a select industry grouping.
Research with a focus on the grocerant niche will help you get there. Try: www.GrocerantGuru.com
The
food value proposition equilibrium for the consumer today balances; better
for you, flavor, and traditional products all blended into something
with a twist. In industry speak, differentiated does not mean different
to the consumer it means familiar. Private label brand managers have been
contributing to the decline in sales by legacy branded product offerings
displacing national brands.
The
Grocerant Guru™ can provide the Outside
Eyes need to bring new light and assist in your pace of growth,
redevelopment and deployment of your new menus with appropriate COG’s.
Foodservice Solutions is very good at assisting people reach their goals. So,
when does a private label product become a brand? The answer is when shoppers
adopt the promise of the private label product over that of a legacy brand.
Since 1991 Foodservice Solutions® of Tacoma, WA
has been the global leader in the Grocerant niche.
Invite Foodservice Solutions® to complete a Migration Marketing assessment,
grocerant program assessment. For brand,
product placement, menu positioning assistance simply visit: www.FoodserviceSolutions.us today.
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