Convenience stores have been branding coffee
for years and the East Coast battle between Wawa
a Sheetz
has done nothing but builds customer loyalty and helps garner customers from
quick service restaurants into the convenience store space.
The Grocerant niche is filled with
Ready-2-Eat and Heat-N-Eat fresh prepared food from new non-traditional
locations. Ralph Lauren's recent venture
the Ralph's Coffee Food truck it turning
heads and adding value to the Ralph Lauren retail brand.
There is a green
“1965 Citroen van going around New York and the Hamptons area,
this vintage vehicle is a harbinger of Ralph's Coffee, opening at the
new Polo flagship store on Manhattan's Fifth Avenue. The all-American coffee
shop will sell Ralph Lauren's private java blends as well as sandwiches, juice
and other treat.”
Ralph Lauren is now providing an
alternative to all of the behemoth coffee chains in New York City. When they
opened a coffee shop in his Fifth Avenue Polo store, they did so that customers could have a place to come
together, and on a recent Sunday afternoon there was a steady stream of
shoppers lining up to order cappuccinos and lattes.
The instore
coffee shop,
is complemented by a Ralph’s Coffee truck, and online ordering, that sells
blends that he designed with La Colombe. Success does leave clues and grocerant
niche Ready-2-Eat and Heat-N-Eat fresh prepared food is a clue many retailers
are picking up on.
Are you trapped doing what you have always done and
doing it the same way? Interested in
learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail
food brand while creating a platform for consumer convenient meal
participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
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