Convenience stores have been branding coffee for years and the East Coast battle between Wawa a Sheetz has done nothing but builds customer loyalty and helps garner customers from quick service restaurants into the convenience store space.
The Grocerant niche is filled with Ready-2-Eat and Heat-N-Eat fresh prepared food from new non-traditional locations. Ralph Lauren's recent venture the Ralph's Coffee Food truck it turning heads and adding value to the Ralph Lauren retail brand.
There is a green “1965 Citroen van going around New York and the Hamptons area, this vintage vehicle is a harbinger of Ralph's Coffee, opening at the new Polo flagship store on Manhattan's Fifth Avenue. The all-American coffee shop will sell Ralph Lauren's private java blends as well as sandwiches, juice and other treat.”
Ralph Lauren is now providing an alternative to all of the behemoth coffee chains in New York City. When they opened a coffee shop in his Fifth Avenue Polo store, they did so that customers could have a place to come together, and on a recent Sunday afternoon there was a steady stream of shoppers lining up to order cappuccinos and lattes.
The instore coffee shop, is complemented by a Ralph’s Coffee truck, and online ordering, that sells blends that he designed with La Colombe. Success does leave clues and grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is a clue many retailers are picking up on.
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