Fresh
hand held food fuels the Ready-2-Eat and Heat-N-Eat fresh prepared Grocerant
niche success. Fresh Food with portability
is a key driver in the undercurrents of change evolving within the retail
foodservice sector today. There is little doubt now that success within
the food industry today can be traced back directly to Foodservice Solutions® 5
P’s food marketing.
Foodservice
Solutions® Grocerant Guru™ Steven Johnson identified, quantified and qualified The
5 P’s of Fresh Food Marketing. Then he introduced, implemented, and
integrated to foodservice companies including Full Service Restaurants, Chain
Drug Stores, Grocery Stores, QSR’s, and C-Store clients. The 5 P’s
are:
The
four key pillars of the 10 years studying identifying the undercurrents of
change were: Build, Measure, Lean, and Repeat combined to validated
results. After repeated successful retail food industry adoption of
Foodservice Solutions® 5 P’s of Fresh Food Marketing, Technomic conducted
qualitative and quantitative research then compiled the following infographic
highlighting the importance and consumer relevance that portability play’s today.
The infographic is entitled Pertinence of Portability:
The
fact highlighted by Technomic that 51% of the U.S. consumer order Food-2-Go
once a week or more. When ordering breakfast On-The-Go 56% of consumers
say portability is important. Were additional key elements in validating
our success moving forward.
In
addition Technomic found from 2012 to 2014 consumers ranking the importance of
portability for snacks jumped from 55% to 60%. We are delighted that Technomic
has highlighted the growing important role that portability plays with food
consumers today.
Foodservice
Solutions® excels at vertical brand product positioning, marketing
strategy, and business development specifically identifying, quantifying and
qualifying niche opportunity for global foodservice related activity
specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Call
1-253-759-7869 today and learn how the 5 P’s of fresh prepared food marketing
can Drive Sales at your retail operation.
Visit:
www.FoodserviceSolutions.us if you are
interested in learning how Foodservice Solutions 5P’s of Food Marketing can
edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization or
you can learn more Contact: Steve@FoodserviceSolutions.us
No comments:
Post a Comment