Hand
Held, Ready-2-Eat and Heat-N-Eat fresh prepared Grocerant niche food
portability is a key driver in the undercurrents of change evolving within the
retail foodservice sector today. There is little doubt now that success
within the food industry today can be traced back directly to Foodservice
Solutions® 5 P’s food marketing.
Foodservice
Solutions® Grocerant Guru™ Steven Johnson in 1994; identified, quantified and
qualified The 5 P’s of Fresh Food Marketing. Then he introduced,
implemented, and integrated to foodservice companies including Full Service
Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store
clients. The 5 P’s are:
The
four key pillars Build, Measure, Lean and Repeat validated results.
After repeated successful retail food industry adoption of Foodservice
Solutions® 5 P’s of Fresh Food Marketing, Technomic conducted qualitative and
quantitative research then compiled the following infographic highlighting the
importance and consumer relevance that portability play’s today. The
infographic is entitled Pertinence of Portability:
The
fact highlighted by Technomic that 51% of the U.S. consumer order Food-2-Go
once a week or more. When ordering breakfast On-The-Go 56% of consumers
say portability is important. Were additional key elements in validating
our success moving forward.
In
addition Technomic found from 2012 to 2014 consumers ranking the importance of
portability for snacks jumped from 55% to 60%. We are delighted that Technomic
has highlighted the growing important role that portability plays with food
consumers today.
Foodservice
Solutions® excels at vertical brand product positioning, marketing
strategy, and business development specifically identifying, quantifying and
qualifying niche opportunity for global foodservice related activity
specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Call
1-253-759-7869 today learn how the 5 P’s can Drive Sales at your Full Service
Restaurant.
Visit:
www.FoodserviceSolutions.us if you are interested in learning how
Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization or you can learn more Contact: Steve@FoodserviceSolutions.us
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