Walmart
as most of my regular readers I’m sure by now have read is testing delivery
with Lift and Uber as they continue to find a solution to the competitive bold
creative disruption that is Amazon, AmazonFresh, and Amazon Prime Now.
While
Walmart knows that even
with the strong growth of away from home breakfasts, the majority, 70 percent,
of breakfast meals are consumed in the home. The average annual number of
breakfast occasions per person in 2015 was 361, up 11 occasions per person from
2010 so the grocery sector is not going away.
However who will win? Foodservice
Solutions® Grocerant Guru® thinks Walmart will find its footing and retail
customers looking for branded food products for less.
Today all legacy grocery retailers
are looking for new avenues of distribution to boost revenue, selling food
products and fresh groceries. However
undeterred by the brand power of companies the ilk of Publix, Albertsons,
Kroger Jet.com says, as it starts up a pilot grocery delivery program of its
own.
“Re/code reported that the “Amazon killer” (Jet.com) had begun shipping fresh groceries,
including milk, eggs, produce and meat, to customers living in New York, New
Jersey, Connecticut, Pennsylvania and Washington, D.C. During the “pilot test,”
Jet shoppers will receive their deliveries within one to two days, depending on
the perishability of their orders, and purchases over $35 come with free
shipping.”
Jet.com and a hand full of other
companies like HelloFresh, Plated, and Munchery want to replace the panty,
replace the use of stove, save consumer’s time, money and the headache of
planning a meal. While Jet.com is simply
testing fresh food the fact that they are price competitive is going to
pressure legacy retailers even more.
Retail is filled with hardworking smart people and as Re/Code noted “Jet already turned plenty of heads its way when it kicked off
with the implied mission of taking Amazon down a peg — or several — on the
retail dominance scale, but if it can make headway on that path with fresh
grocery delivery as its secret weapon, there will be more than a handful of
retail pundits that find themselves eating crow.” Retail foodservice is a dynamic space not
static. What are your next steps?
Invite
Foodservice Solutions® to complete a grocerant program assessment, grocerant
ScoreCard. For brand, or product
placement assistance our Grocerant Guru® has the skill-set you are looking
for. Since 1991 www.FoodserviceSolutions.us of Tacoma,
WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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