Success does leave clues and the very first clue is the retail foodservice sector is not static; it is dynamic and all retailers must be as well according to Foodservice Solutions® Grocerant Guru®. With increased competition for foodservice workers, ever increasing minimum wage; retailers are turning to technology.
McDonald’s value meal is a staple that the chains loyal customers expect and reassured that McDonald’s is doing everything that they can to maintain the valued mind-set of those consumers. If fact McDonald’s has testing ordering automation for a long time here is a YouTube Video:
John Dick, founder and CEO of CivicScience stated that “There are companies like Sheetz, which has grown very fast and catching a lot of attention as a food-forward convenience store [where] those kinds of kiosks have been the norm for probably a decade, and Sheetz is doing entirely well, and I don’t think they’ve suffered any kind of political backlash,”
Dick continued “I suspect that kind of ‘push a button on a screen and get what you want’ is only going to increase in how common it is—not only how common, but how preferred it might be.” Foodservice Solutions® Grocerant Guru® stated that “Wawa has leveraged touchscreen technology for order accuracy and incremental customer relevance.”
Grocery store the ilk of Fred Meyer a Kroger “banner/brand” have tested or have in test touch screen ordering the restaurant sector will need to reduce its workforce size by about 15% in-order to maintain competitive current consumer mind-set of Price, Value, Service, Equilibrium according to the team at Foodservice Solutions®.
Ordering kiosk are only and incremental step in the competitive retail food space. What we can clearly see every sector can adopt the same technology for similar situations. Moving forward brands not only must adopt competitive technologies but must evolve their brands differentiation while simultaneously edifying relevance for legacy customers. That just what grocerant niche retailers do and is one of the key reasons the grocerant niche continues to drive success in every sector of retail foodservice today.
Are you trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.