Success does leave clues and the very first clue is the retail
foodservice sector is not static; it is dynamic and all retailers must be as
well according to Foodservice
Solutions® Grocerant Guru®. With
increased competition for foodservice workers, ever increasing minimum wage;
retailers are turning to technology.
McDonald’s value meal is a staple that the chains loyal customers expect
and reassured that McDonald’s is doing everything that they can to maintain the
valued mind-set of those consumers. If
fact McDonald’s has testing ordering automation for a long time here is a
YouTube Video:
John
Dick, founder and CEO of CivicScience stated that “There are companies like
Sheetz, which has grown very fast and catching a lot of attention as a
food-forward convenience store [where] those kinds of kiosks have been the norm
for probably a decade, and Sheetz is doing entirely well, and I don’t think
they’ve suffered any kind of political backlash,”
Dick
continued “I suspect that kind of ‘push a button on a screen and get what you
want’ is only going to increase in how common it is—not only how common, but
how preferred it might be.” Foodservice
Solutions® Grocerant Guru® stated that “Wawa has leveraged touchscreen
technology for order accuracy and incremental customer relevance.”
Grocery store the ilk of Fred Meyer a Kroger “banner/brand” have tested
or have in test touch screen ordering the restaurant sector will need to reduce
its workforce size by about 15% in-order to maintain competitive current
consumer mind-set of Price, Value, Service, Equilibrium according to
the team at Foodservice Solutions®.
Ordering kiosk are only and incremental step in the competitive retail
food space. What we can clearly see
every sector can adopt the same technology for similar situations. Moving forward brands not only must adopt
competitive technologies but must evolve their brands differentiation while
simultaneously edifying relevance for legacy customers. That just what grocerant niche retailers do
and is one of the key reasons the grocerant niche continues to drive success in
every sector of retail foodservice today.
Are
you trapped doing what you have always done and doing it the same way?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can
edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email
us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for more information.
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