The grocerant niche continues to
expand garnering new retailers aiming to create a platform for sustainable
success. While Amazon can sell you books
Online to read on your Kindle, they can deliver a restaurant meal to your door,
and they can deliver groceries to your kitchen.
Amazon they can’t serve you a coffee and desert or sandwich while you
read a book with friends.
Barnes & Noble is back and focused on the experience of reading and
everything readers of books enjoy while reading. That includes sipping on a hot cup of tea or
coffee and enjoying a bite to eat. Barnes & Noble is scheduled to open four
full-service cafés in its stores over the next year.
Barnes
& Noble’s new cafés will serve an expanded menu in a contemporary setting
(see renderings above and below this post).
Grocerant niche focus had worked wonders for IKEA and they sell
furniture Foodservice Solutions® Grocerant Guru® expects that these new café’s
will work for Barns & Noble.
The
first of four expanded cafés offering table service, beer, and wine will open all across the US including at the
Vernon Hills Shopping Center in Eastchester, N.Y., Edina Galleria in Edina, Minn.; One Loudon
mixed-use community in Loudon, Va.; and the Palladio at Broadstone Mall in
Folsom, Calif.
Jamie
Carey President of Barnes & Noble Restaurant Group stated “Our new cafés
will feature a contemporary aesthetic, an expanded food and beverage offering —
including wine and beer — and a major commitment to hospitality, featuring
tableside service,”
Carey
continued “The new food and beverage
offerings along with a focus on hospitality will further reinforce Barnes &
Noble as a destination and a place where people come to spend time and unwind,”
Carey said. “Where possible, we will also look for opportunities to introduce
some of these new offerings within our existing cafés.”
Legacy
retailers large and small are migrating to and adopting grocerant niche
ready-2-Eat and Heat-N-Eat fresh prepared food positioning. Is your brand evolving? Have you considered
selling grocerant niche Heat-N-Eat fresh prepared food items to your employees
to take home for dinner?
Are you
trapped doing what you have always done and doing it the same way? Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
No comments:
Post a Comment