Consumers are dynamic not static according to Foodservice Solutions®
Grocerant Guru® Steven Johnson who stated “today consumer’s demand for instant
gratification is driving growth simultaneously for both legacy food retailers,
and technology platforms, while creating new avenues of distribution.”
Mark Lohmann, Qdoba’s vice president of
strategy and business development stated “On-demand delivery of high-quality
foods with craveable flavors is clearly an innovative and growing trend that
our target consumers are embracing.”
To that end Qdoba has formed a
partnership with Groupon’s on-demand delivery service OrderUp. The new partnership with Qdoba Mexican Eats
to deliver from a number of the popular Mexican eatery’s more than 675
locations across the country is a strong statement about the quality service
OrderUp provides and the demand they are seeing from customers according to
Johnson.
Chris
Jeffery, founder, OrderUp. “We live in an on-demand world, and more and more
national brands are recognizing the importance of a trusted delivery partner to
bring their food directly to consumers when they want it—whether it’s to their
home, place of work or wherever they’re located.”
Qdoba’s Lohmann went on to say We encourage our guests to make each
of our flavor-fueled Mexican entrees their own, and we needed a delivery
partner that could handle numerous customizations and quickly deliver the final
creation to the customer.”
Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
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