Success does leave clues and as regular readers of this blog know Portability is an integral part of Foodservice Solutions® Grocerant Guru’s Five P’s of Grocerant Marketing. The simple facts are consumers continue to be time starved, lack the desire to cook from scratch, and 50% of adults over the age of 18 are single. So why would they want to cook from scratch every meal for themselves?
Nielsen’s IRI unit recently reviled that 46% of consumers globally say they try to spend as little time as possible is side a grocery store. The National Restaurant Associations own Hudson Riehle said this year during the NRA Show Young consumers kinda want drone delivery: 40% 18-34 said that they would order pizza delivered by drone.
Then there was the NPD Group that found “Visits to quick service restaurants, which represent 79 percent of total industry traffic, were up 1 percent, while full service restaurant traffic, representing 21 percent of total visits, declined. They noted that breakfast occasions, in- and away-from-home, are forecast to grow by 5 percent through 2019” that means that 79% of restaurant industry traffic is designed to be portable.
Portability of fresh prepared food is key to grocerant niche customer adoption. Hand Held Food, Ready-2-Eat and Heat-N-Eat fresh prepared meals and meal components are a key driver in the undercurrents of change evolving within the retail foodservice sector today. There is little doubt now that success within the food industry today can be traced back directly to Foodservice Solutions® 5 P’s food marketing.
The halo of ‘better for you’ is embodied within portability and successful retailers have introduced ‘better for you’ products/menus with portability. Results of a Tufts University research study released in April 2016 found that 72 percent of fast-food meals and 63 percent of full-service meals contained 600 clories or less, meaning they met recommended calorie guidelines for children.
Are you expanding options for better for you meals and meal components with portability? Growing grocerant niche success requires a dynamic mind-set not a static mind-set. Are you integrating the FIVE P’s of Food Marketing? At Foodservice Solutions® we use four key pillars to keep pace with consumers. The four pillars are Build, Measure, Learn, and Repeat for validated results.
Do you need help understanding the benchmarking standards within the grocerant niche? Let www.FoodserviceSolutions.us based in Tacoma, WA with global capabilities help you drive top line sales and bottom line profits. Call: 253-759-7869 or Contact: Steve@FoodserviceSolutions.us if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization call.