Back in the day when Foodservice Solutions® Grocerant Guru® conducted the first global grocerant webinar title: The Rise of the Grocerant consumers were thinking about migrating from restaurants to new non-traditional outlets for fresh prepared Ready-2-Eat and Heat-N-Eat food.
The new normal in food retailing today is consumers are looking for fresh prepared food from both non-traditional retailers and manufactures. Today companies that are focusing on fresh prepared food, leveraging portability, and packaging to create family meal cohesion are garnering incremental market share according to our own Grocerant Guru®.
Many research and consulting companies are scrambling to get up to speed on what’s happening within the grocerant niche. We do not know it all but we are FIVE years ahead of everyone else. Are you a food retailer wondering who’s after your current customers? Do you understand Migration Marketing?
Consumers are dynamic not static. Legacy fresh food retailers must be mindful of the undercurrents of Migration Marketing and the success steps utilized by Non-traditional fresh food retailers to capture a larger share of stomach. Let me ask you do you know:
What are Non-Traditional Retailers doing?
Where are Non-Traditional Retailers doing it?
Who is winning market share among Non-Traditional Retailers?
How do you get your customers back?
Millennials are demanding more options from legacy c-stores and grocery stores they are looking for ‘restaurant quality’ Ready-2-Eat and Heat-N-Eat fresh prepared food. Simply put they are looking for meals and meal components with the ‘halo’ of better for you.
Many restaurants have responded and began offering meals, meal components, and meal kits all with a grocerant niche focus. Companies the ilk of Boston Market, Panera Bread, and Corner Bakery Café are offering branded meal components can be found online or kiosk-based ordering and other technologies that enhance food delivery will give the restaurant brand a leg up on C-store or grocery store prepared food offering.
Manufactures like FiveStar Gourmet Foods, which makes prepared salads, is set to expand into Santa Fe-style salad and a hummus snack packs that target both the lunch and dinner sector. Foodservice Solutions® has been tracking the grocerant niche longer than any other company in the world. Contact: www.FoodserviceSolutions.us for the most consumer relevant grocerant niche information in the world. For direct questions reach out to Steve@FoodserviceSolutions.us