Back in the
day when Foodservice Solutions® Grocerant
Guru® conducted the first global grocerant webinar title:
The Rise of the Grocerant consumers
were thinking about migrating from restaurants to new non-traditional outlets
for fresh prepared Ready-2-Eat and Heat-N-Eat food.
The new normal in food retailing today is consumers
are looking for fresh prepared food from both non-traditional retailers and
manufactures. Today companies that are
focusing on fresh prepared food, leveraging portability, and packaging to
create family meal cohesion are garnering incremental market share according to
our own Grocerant Guru®.
Many
research and consulting companies are scrambling to get up to speed on what’s
happening within the grocerant niche. We
do not know it all but we are FIVE years ahead of everyone else. Are you a food
retailer wondering who’s after your current customers? Do you understand
Migration Marketing?
Consumers
are dynamic not static. Legacy fresh food retailers must be mindful of
the undercurrents of Migration
Marketing and the success steps utilized by Non-traditional fresh
food retailers to capture a larger share
of stomach. Let me ask you do you know:
What
are Non-Traditional Retailers doing?
Where
are Non-Traditional Retailers doing it?
Who
is winning market share among Non-Traditional Retailers?
How
do you get your customers back?
Millennials
are demanding more options from legacy c-stores and grocery stores they are
looking for ‘restaurant quality’ Ready-2-Eat and Heat-N-Eat fresh prepared
food. Simply put they are looking for
meals and meal components with the ‘halo’ of better for you.
Many
restaurants have responded and began offering meals, meal components, and meal
kits all with a grocerant niche focus.
Companies the ilk of Boston Market, Panera Bread, and Corner Bakery Café
are offering branded meal components can be found online or kiosk-based
ordering and other technologies that enhance food delivery will give the
restaurant brand a leg up on C-store or grocery store prepared food offering.
Manufactures
like FiveStar Gourmet Foods, which makes prepared salads, is set to expand into
Santa Fe-style salad and a hummus snack packs that target both the lunch and
dinner sector. Foodservice Solutions® has been tracking the grocerant niche
longer than any other company in the world.
Contact: www.FoodserviceSolutions.us for the most
consumer relevant grocerant niche information in the world. For direct
questions reach out to Steve@FoodserviceSolutions.us
No comments:
Post a Comment