Did you ever hear the old
adage birds of a feather flock together?
Kimbal Musk,
the brother of Tesla founder Elon Musk, and, founder of The Kitchen
farm-to-table restaurant group and a director of Chipotle, said he’s cracked
the code for a quick-service restaurant concept that will feature healthful
soups, sandwiches and salads for under $5 each.
Well
everyone is constantly talking about how smart Elon Musk is but we know that
Kimbal is just as smart. Kimbal like
Hudson Riehle, SVP of the National Restaurant Association’s research and
knowledge group understands that For full-service operations, the main drag on
sales is something too large for them to right on their own. The issue is an
erosion of the spending power of high-income families, whose spending
disproportionately fuels that segment.
Kimbal
is doing something about it. The
Kitchenette will be the third healthy concept pioneered by Musk and business
partner Hugo Matheson. In addition to locations of The Kitchen, the pair
operates a sister concept called Next Door.
Musk will keep costs low in The Kitchenette by working closely with
local farmers. Musk says that using the same meat and produce distributors for
all three concepts will help slash prices for in-season items.
The
Kitchenette is part of Musk’s restaurant philosophy “Community Through Food”
and his efforts to establish what he calls a “real food culture.” Musk
continued “In the past five years, we’ve moved toward eating in our cars, our
cubicles, and in front of our TVs. It’s very isolating “The reality is that we
connect through food, and we have the opportunity to do it three times a day.”
Musk hopes to launch more Kitchenette
locations within Memphis and eventually take the concept nationwide. The
grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared better
for you combined with attractive price points (under $5) will be successful
according to our own Grocerant Guru®.
Since 1991
retail food consultancy Foodservice Solutions® of Tacoma, WA has been the
global leader in the Grocerant niche for more on Foodservice
Solutions® or for a
Grocerant Scorecard visit http://www.linkedin.com/in/grocerant, www.FoodserviceSolutions.us Email: Steve@FoodserviceSoltuions.us
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