Success does leave clues and the leadership team at Tony Roma’s Famous Rids has been picking up some of the best clues from within the grocerant sector according to Foodservice Solutions® Grocerant Guru® Steven Johnson.
Broad Street Licensing Group recently reported that its branded restaurant client Tony Roma’s Famous Ribs “is seeing a surge of growth and placements into new retailers following their licensee Rupari Foods‘ change to an innovative new packaging that allows consumers to heat & eat the pre-cooked ribs with none of the usual mess from conventional packages.”
Regular readers of this blog know that saving time is top of mind with consumers when it comes to preparing a meal for the family. Today when all retailers are battling for a larger share of stomach Tony Roma’s has taken all the right steps to increase market share, increase share of stomach, drive top line sales, and bottom line profits.
Tony Roma’s new ‘CPG’ ribs are “sold in an aluminum “pan” that can be placed in the oven, microwave or on the grill. New plastic packaging for the pulled meats can be put into the microwave or in an conventional oven. A clear film is pulled off and the product is ready to be heated up.”
Expanding brand vale by increasing top of mind awareness “Rupari is placing commercials highlighting the new packaging and encouraging consumers to make any night special by serving the Tony Roma’s brand, rather than waiting for the weekends or a special occasion.”
Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant ScoreCard. For brand, or product placement assistance our Grocerant Guru® has the skill-set you are looking for. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869