Success does leave clues and the
leadership team at Tony Roma’s
Famous Rids
has been picking up some of the best clues from within the grocerant sector
according to Foodservice Solutions® Grocerant Guru® Steven Johnson.
Broad Street Licensing Group recently reported
that its branded restaurant client Tony
Roma’s Famous Ribs “is seeing a surge of growth and placements into new
retailers following their licensee Rupari
Foods‘ change to an innovative new packaging that allows consumers to
heat & eat the pre-cooked ribs with none of the usual mess from
conventional packages.”
Regular
readers of this blog know that saving time is top of mind with consumers when it comes to
preparing a meal for the family. Today
when all retailers are battling for a larger share of stomach Tony Roma’s has
taken all the right steps to increase market share, increase share of stomach,
drive top line sales, and bottom line profits.
Tony
Roma’s new ‘CPG’ ribs are “sold in an aluminum “pan” that can be placed in the
oven, microwave or on the grill. New plastic packaging for the pulled meats can
be put into the microwave or in an conventional oven. A clear film is pulled
off and the product is ready to be heated up.”
Expanding
brand vale by increasing top of mind
awareness “Rupari is placing commercials highlighting the new packaging and
encouraging consumers to make any night special by serving the Tony Roma’s
brand, rather than waiting for the weekends or a special occasion.”
Invite
Foodservice Solutions® to complete a grocerant program assessment, grocerant
ScoreCard. For brand, or product
placement assistance our Grocerant Guru® has the skill-set you are looking
for. Since 1991 www.FoodserviceSolutions.us of
Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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