Marketing ROI today must be based on
new and different metrics. When the
customer moves marketers must move with them.
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is
‘better for you’ continues to attract Millennials in every sector of retail
foodservice today according to the Grocerant Guru®.
The current generation of Millennials
does not have the same attitudes / behaviors as their parents and will not
spend the same on the same categories / restaurants as their parents did. Chain restaurant food marketers who assume
that Millennials will start to behave like current / older Americans, just
because they are do so at their own peril.
Grocerant
niche Ready-2-Eat and Heat-N-Eat fresh prepared food sales are booming around
the world. There is a universal set of
consumer undercurrents along with evolving demographics that are driving
consumer adoption of grocerant niche fresh prepared Ready-2-Eat and Heat-N-Eat
food according to Foodservice Solutions® Grocerant
Guru® Steven Johnson.
The key
drivers include time starved, lack of cooking skill-set, increased single
households, price, new points of fresh food distribution, and new products that
are deemed “better for you”. In the United States today over 53% of US consumer over the age of 18 are single
according to the US Census.
The NPD Group in
NPD’s A Generational Study found that Millennials “aren’t
eating these foods at the same rate of prior generations. The other thing
Millennial-aged parents are doing differently is increasing their consumption
of healthier foods compared to previous generations”
Has your brand re-positioned it fresh
food offerings to garner new customers?
How do you know when you brand promise has been by passed or
broken? It’s not just sales numbers, it
the bond between consumers and relevance which today includes freshness, price,
and the halo of better for you.
Are
you trapped doing what you have always done and doing it the same way?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can
edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email
us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for more information.
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