Marketing ROI today must be based on new and different metrics. When the customer moves marketers must move with them. Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is ‘better for you’ continues to attract Millennials in every sector of retail foodservice today according to the Grocerant Guru®.
The current generation of Millennials does not have the same attitudes / behaviors as their parents and will not spend the same on the same categories / restaurants as their parents did. Chain restaurant food marketers who assume that Millennials will start to behave like current / older Americans, just because they are do so at their own peril.
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food sales are booming around the world. There is a universal set of consumer undercurrents along with evolving demographics that are driving consumer adoption of grocerant niche fresh prepared Ready-2-Eat and Heat-N-Eat food according to Foodservice Solutions® Grocerant Guru® Steven Johnson.
The key drivers include time starved, lack of cooking skill-set, increased single households, price, new points of fresh food distribution, and new products that are deemed “better for you”. In the United States today over 53% of US consumer over the age of 18 are single according to the US Census.
The NPD Group in NPD’s A Generational Study found that Millennials “aren’t eating these foods at the same rate of prior generations. The other thing Millennial-aged parents are doing differently is increasing their consumption of healthier foods compared to previous generations”
Has your brand re-positioned it fresh food offerings to garner new customers? How do you know when you brand promise has been by passed or broken? It’s not just sales numbers, it the bond between consumers and relevance which today includes freshness, price, and the halo of better for you.
Are you trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.