Fresh food with portability drives top line sales and bottom line profits in retail foodservice as regular readers of this blog know. Do you have a Smartphone? Well most of your customers do. Visceral digital signage is all around us in fact most of your customer carry it with them all day long. Restaurants, grocery stores, C-stores, and drug store all need to migrate to digital portable signage in order to maintain consumer relevance.
When Wal-Mart added digital signage to select end caps within their stores. I had a friend remark that after a recent visit to Wal-Mart she was impressed and please to see how viscerally attractive the store was. Digital visceral attractiveness is now a contemporary standard in retailing and brand messaging need to be on all digital formats.
British Petroleum has installed digital signage at the pump and in the store at over 1,000 units. Digital signage is not an operational efficiency it is now a required step in the consumer’s path of contemporary progress. The consumer is not static they are dynamic all retailers must keep pace with the customer.
Supermarkets, Convenience stores and Restaurants all must avoid unwittingly practicing brand protectionism and saying no to items that consumer comes to expect. No longer can you just keep doing what you have always done. Visceral attractiveness is now as important as cleanliness and service. The Grocerant sector is leveraging digital informational tools to build a strong consumer base.
Success does leave clues and one clue we have picked up here at Foodservice Solutions® is customer relevance never takes a step backward. Consumers are dynamic and moving forward. Don’t let your brand unwittingly practice “brand protectionism”. The battle for Share of Stomach can be won with digital visceral messaging.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson visit www.FoodserviceSolutions.us http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson Email: Steve@FoodserviceSolutions.us