Fresh food with portability drives top line sales and bottom line profits in retail foodservice
as regular readers of this blog know. Do
you have a Smartphone? Well most of your
customers do. Visceral digital signage is all around us in fact most of your
customer carry it with them all day long. Restaurants, grocery stores,
C-stores, and drug store all need to migrate to digital portable signage in
order to maintain consumer relevance.
When Wal-Mart added digital signage to select end caps
within their stores. I had a friend remark that after a recent visit to
Wal-Mart she was impressed and please to see how viscerally attractive the
store was. Digital visceral
attractiveness is now a contemporary standard in retailing and brand messaging
need to be on all digital formats.
British Petroleum has installed digital signage at the pump and in the
store at over 1,000 units. Digital
signage is not an operational
efficiency it is now a required step in the consumer’s path of contemporary
progress. The consumer is not static they are dynamic all retailers must keep
pace with the customer.
Supermarkets, Convenience stores and Restaurants all must avoid
unwittingly practicing brand protectionism and saying no to items that consumer
comes to expect. No longer can you just
keep doing what you have always done. Visceral attractiveness is now as
important as cleanliness and service. The Grocerant sector is leveraging
digital informational tools to build a strong consumer base.
Success does leave clues and one clue we have picked up here at
Foodservice Solutions® is customer relevance never takes a step backward.
Consumers are dynamic and moving forward. Don’t let your brand unwittingly practice
“brand protectionism”. The battle for Share of Stomach can be won with digital
visceral messaging.
Since 1991
retail food consultancy Foodservice Solutions® of Tacoma, WA has been the
global leader in the Grocerant niche for more on Steven Johnson visit www.FoodserviceSolutions.us http://www.linkedin.com/in/grocerant, twitter.com/grocerant
or Facebook Steven Johnson Email: Steve@FoodserviceSolutions.us
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