Thursday, July 6, 2017

ASAP Poke Fresh Fish Fast

Regular readers of this blog know that a ‘Ghost Restaurant’ a restaurant without a location aka it has no location. On July 11, 2017 Lettuce Entertain You is debuting ASAP Poke, a delivery-only restaurant that will be serving signature and make-your-own poke bowls and rolls.  Our Grocerant Guru® says Fresh Fish Fast is ‘Better-for-You.  ASAP POKE will help evolve the virtual space once again and Lettuce Entertain You has the foodservice experience to give it a hell of a shot.  But will it work? Is Poke the right product? ASAP Poke was born out of a single idea: to bring Chicago the freshest, sushi-quality fish coupled with seasonal ingredients, as fast as possible.
Chef Hockett of ASAP Poke Stated: “The idea for this concept came about as we were sourcing some the best quality fish for our restaurants, and we thought it would be great to be able to share this product with our guest in a more convenient, affordable way.“With ASAP Poke we are not only able to get creative with our signature bowls and rolls, but also give guests the option to choose from an extensive list of ingredients, toppings and sauces to create their own.”
ASAP Poke will be available for delivery Tuesday through Saturday for lunch and dinner and will offer a selection of four, signature poke as well as the option to create your own combination; both can be ordered as a poke bowl or a six-piece maki roll. All pokes are available in two sizes: regular for $12.95 (24 ounces that can be ordered as a bowl or a roll) or shortie for $9.95 (16 ounce available as bowls only). Once you pick your base, you can choose from chef’s signature combinations including:
Classic Avocado Poke: Ginger, Scallions, Classic Poke Marinade, Rice, Sliced Cucumbers, Avocado, Soy Beans, Shredded Lettuce, Watermelon Radish, Seaweed, Pickled Ginger, Sesame Seeds
Big Island Spicy Poke: Ginger, Scallions, Rice, Spicy Mayo, Pickled Mushrooms, Diced Avocado, Watermelon Radish, Sliced Jalapeños, Shredded Lettuce, Pickled Ginger, Sesame Seeds
Maui Crunch Poke: Ginger, Scallions, Ponzu Sauce, Rice, Shredded Lettuce, Pickled Mushrooms, Pickled Ginger, Watermelon Radish, Seaweed, Crunchy Shallots
Yuzu Poke: Yuzu Dressing, Ginger, Rice, Sliced Cucumber, Seaweed, Tomato Salsa, Pickled Ginger, Tobiko, Furikake
Prefer to make-your-own poke? ASAP is consumer interactive and participatory as customers can also design their bowl or roll depending on their tastes. Start with a base of sushi rice, brown rice, quinoa tabouli or greens. Next, pick your protein: tuna, salmon, hamachi, and gingered beets. Add up to six toppers including: soy beans, sliced cucumber, watermelon radish, seaweed, tomato salsa, avocado, shredded lettuce, pickled ginger, pickled mushrooms, sliced jalapeños, ginger, sliced scallions, tobiko, and more.
If success does leave clues and it does Lettuce Entertain You Chicago’s track record is stellar and has been copied by many.  The team and Foodservice Solutions® believes that this ‘better-for-you’ fresh seafood ideation will be copied as well. 

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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