In what is seemingly and endless quest for discover Millennials are uncovering grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food in new avenues of fresh food distribution and helping evolve the success of new non-traditional avenues of fresh food distribution the ilk of IKEA, Nordstrom’s, and CostCo according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.
One new piece of research highlights the fact that Millennials on average dine out at least three times a week, compared to 40% of all Americans who say they only eat out once a week, according to a survey from Bankrate.com. Over half of younger Millennials (ages 21-26) go out to a bar once a week and 29% of Millennials ages 18 to 26 buy brewed coffee around three times a week.
Drilling down more on Millennials New research from Acosta shows that 23% of older Millennials (ages 30 to 34) and 14% of younger GenXers (ages 35 to 39) are considered frequent CPG e-commerce shoppers because they purchase groceries online an average of 50% or more of the time.
The same Acosta study also found that 70% of frequent e-commerce shoppers have children and 68% of frequent e-commerce grocery shoppers in urban areas have taken advantage of direct-to-home grocery services and 67% have used third-party delivery.
The Acosta study continues, 97% of all CPG dollars are spent in brick-and-mortar retail stores. Grocery shoppers continue to prefer brick-and-mortar retail when they want to personally select their produce and when they seek fresh meats, cheeses and other chilled categories. Grocery purchases remain concentrated in grocery retailers and mass retailers, while natural channel shoppers and drug channel shoppers are most likely to purchase groceries online.
It’s clear that all of these metrics again point to Millennials. The most frequent online grocery shoppers are people with children, living in urban areas, who like to shop at natural channel stores. Do you compete in an urban center? Yes well you have our clues for today. If you do not compete in an urban center we have more clues on how you company can will with Millennials.
Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.