Sometimes legacy chain restaurants edify their brands
customer relevance simply following the crowd and in the case of Bask-Robbins that’s just what they are doing by adding delivery
from coast to coast according to Tacoma, WA based Foodservice
Solutions® Grocerant Guru® Steven Johnson.
July is National Ice
Cream Month and this week Baskin-Robbins and DoorDash began delivering my favorite
Baskin-Robbins ice cream treats right my doorstep. There are now more than 600 Baskin-Robbins
locations in 22 cities will be supported by DoorDash delivery, including
Residents in the participating cities can use the DoorDash app or website to
order their favorite Baskin-Robbins products with just a tap or click, without
leaving home or work.
Kicking off the
delivery service, DoorDash and Baskin-Robbins will deliver Polar Pizza Ice
Cream Treats to children's hospitals in select cities across the country on
July 14—the same day that Baskin-Robbins will host its first-ever nationwide
Polar Pizza in-store sampling.
On July 14th
customers are invited to Baskin-Robbins shops for a free sample of
Baskin-Robbins’ new Mint Chocolate Chip Polar Pizza, which features a double
fudge brownie crust and Mint Chocolate Chip ice cream topped with OREO cookie
pieces, fudge and marshmallow topping. The special sampling, which will take
place from noon—5 p.m. .
Carol Austin, vice
president of marketing for Baskin-Robbins stated “We’re so excited to partner
with DoorDash to offer our guests the very best ice cream delivery experience
and give them another way to enjoy Baskin-Robbins ice cream treats from the
convenience of their own home,”… “And to celebrate our ice cream delivery
launch and National Ice Cream Month, we’re honored to work with DoorDash to
deliver joy to several children’s hospitals across the country by providing
free Polar Pizzas to patients, their families and dedicated hospital staff.”
Tony Xu, CEO and
co-founder of DoorDash stated “Nothing brings joy to people quite like ice
cream, so we’re proud to celebrate our partnership with Baskin-Robbins by
having Dashers across the country deliver Polar Pizzas to children’s
hospitals,”.. “Through our partnership with Baskin-Robbins, we’re now able to
provide our busy customers with the convenience of having the brand’s
high-quality, premium ice cream treats delivered right to their doorstep.”
Ice cream delivered in July is
‘better-for-you’ and better for me!
Delivering Polar Pizzas to children’s hospitals makes everything better!
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy.
Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
No comments:
Post a Comment