Sometimes legacy chain restaurants edify their brands customer relevance simply following the crowd and in the case of Bask-Robbins that’s just what they are doing by adding delivery from coast to coast according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.
July is National Ice Cream Month and this week Baskin-Robbins and DoorDash began delivering my favorite Baskin-Robbins ice cream treats right my doorstep. There are now more than 600 Baskin-Robbins locations in 22 cities will be supported by DoorDash delivery, including Residents in the participating cities can use the DoorDash app or website to order their favorite Baskin-Robbins products with just a tap or click, without leaving home or work.
Kicking off the delivery service, DoorDash and Baskin-Robbins will deliver Polar Pizza Ice Cream Treats to children's hospitals in select cities across the country on July 14—the same day that Baskin-Robbins will host its first-ever nationwide Polar Pizza in-store sampling.
On July 14th customers are invited to Baskin-Robbins shops for a free sample of Baskin-Robbins’ new Mint Chocolate Chip Polar Pizza, which features a double fudge brownie crust and Mint Chocolate Chip ice cream topped with OREO cookie pieces, fudge and marshmallow topping. The special sampling, which will take place from noon—5 p.m. .
Carol Austin, vice president of marketing for Baskin-Robbins stated “We’re so excited to partner with DoorDash to offer our guests the very best ice cream delivery experience and give them another way to enjoy Baskin-Robbins ice cream treats from the convenience of their own home,”… “And to celebrate our ice cream delivery launch and National Ice Cream Month, we’re honored to work with DoorDash to deliver joy to several children’s hospitals across the country by providing free Polar Pizzas to patients, their families and dedicated hospital staff.”
Tony Xu, CEO and co-founder of DoorDash stated “Nothing brings joy to people quite like ice cream, so we’re proud to celebrate our partnership with Baskin-Robbins by having Dashers across the country deliver Polar Pizzas to children’s hospitals,”.. “Through our partnership with Baskin-Robbins, we’re now able to provide our busy customers with the convenience of having the brand’s high-quality, premium ice cream treats delivered right to their doorstep.”
Ice cream delivered in July is ‘better-for-you’ and better for me! Delivering Polar Pizzas to children’s hospitals makes everything better! Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.
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