Friday, July 7, 2017

Roll, Roll, Roll, Away Roller Grill

Foodservice Solutions® Grocerant Guru®, Steven Johnson wants you to harkin back to the days that employee’s uniforms were black & white.  A Time when employees all dawned paper hats, a time that the roller grill was introduced, as Ready-2-Eat hot prepared food was introduced in the Convenience store channel. It was a time when the availability of food staples in extended hours of operations drove sales in this dynamic channel.
Now get a grip on customer relevance.  Today consumers want fresh food.  There is no doubt that fresh food fast trumps roller grill food 10 to 1 in the minds-eye of today’s consumers according to the team at Tacoma, WA based Foodservice Solutions®

Today the Convenience store channel continues to be dynamic.  C-Stores currently are once again booming if sales growth and new unit growth by percentage of units matter. C-Stores lead all other sectors within retail foodservice with growth today.  What selling today is grocerant niche fresh prepared Ready-2-Eat and Heat-N-Eat food

Johnson stated “differentiation does not mean different it means familiar” fresh prepared food within each food niche is no different and customer adoption is gaining momentum.  Consumers young and old are demanding more choice, fresher quality, and more contemporary food options from the convenience store sector garnering incremental new customers.

While convenience stores sector global leader 7-Eleven still has a roller grill the emphasis it is shifting from the roller grill to fresh food move and more. Sheetz & Wawa both offer a full range of prepared food choice including fresh salads and fruit options. Good companies do good things over and over again. Both Sheetz and Wawa are sector leaders in fresh food sales and each continues to expand stores locations and expand the number of states they have locations.

The simple fact is it is time for the Roller Grill to take a back seat in the back row of foodservice retailing today.  Fresh Fast Food in the convenience store channel drives top line sales and bottom line profits most importantly however it is garnering new customer to the channel. 

Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed, Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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