Foodservice Solutions® Grocerant
Guru®, Steven Johnson wants you to harkin back to the days that employee’s
uniforms were black & white. A Time
when employees all dawned paper hats, a time that the roller grill was
introduced, as Ready-2-Eat hot prepared food was introduced in the Convenience
store channel. It was a time when the availability of food staples in extended
hours of operations drove sales in this dynamic channel.
Now get a grip on customer relevance. Today consumers want fresh food. There is no doubt that fresh food fast trumps
roller grill food 10 to 1 in the minds-eye of today’s consumers according to
the team at Tacoma, WA based Foodservice
Solutions®
Today the Convenience store channel
continues to be dynamic. C-Stores
currently are once again booming if sales growth and new unit growth by
percentage of units matter. C-Stores lead all other sectors within retail
foodservice with growth today. What
selling today is grocerant niche fresh prepared Ready-2-Eat and Heat-N-Eat food.
Johnson stated “differentiation does
not mean different it means familiar” fresh prepared food within each food
niche is no different and customer adoption is gaining momentum. Consumers young and old are demanding more
choice, fresher quality, and more contemporary food options from the
convenience store sector garnering incremental new customers.
While convenience stores sector global
leader 7-Eleven still has a roller
grill the emphasis it is shifting from the roller grill to fresh food move and
more. Sheetz & Wawa both offer a full range of prepared food
choice including fresh salads and fruit options. Good companies do good things
over and over again. Both Sheetz and Wawa are sector leaders in fresh food sales
and each continues to expand stores locations and expand the number of states
they have locations.
The simple
fact is it is time for the Roller Grill to take a back seat in the back row of
foodservice retailing today. Fresh Fast
Food in the convenience store channel drives top line sales and bottom line
profits most importantly however it is garnering new customer to the
channel.
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment
opportunities. Has your company had a
Grocerant ScoreCard completed, Grocerant Program Assessment, or new Grocerant
niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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