Foodservice Solutions® Grocerant Guru® Steven Johnson believes that when it comes to fresh food retail success a smaller footprint is better in the minds-eye of the consumer. According to the team Johnson leads “fresh, faster, food is what customers are looking for and that requires a small footprint.”
This holds true around the globe and German retailer Edeka Südbayern is launching a new convenience store format, called Edeka Xpress. Edeka Südbayern will open around 50 stores, which will all be under 600 square metres in size, will be converted to the new format by the end of September from the smaller Tengelmann sites that Edeka is taking over.
Each of the the Edeka Xpress stores will feature a smaller product range than standard Edeka supermarkets, targeting the daily needs of customers in urban areas. The new format will feature fresh produce, convenience foods, and Edeka's own brand ranges.
Edeka Xpress will initially be introduced in cities including Munich, Starnberg, Freising, Augsburg, and Bad Tölz. In addition to the conversion of the Tengelmann outlets, five new Edeka Xpress store locations will be opened over the next two years
For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information