Foodservice
Solutions® Grocerant Guru® Steven Johnson believes that when it comes to
fresh food retail success a smaller footprint is better in the minds-eye of the
consumer. According to the team Johnson leads “fresh, faster, food is what
customers are looking for and that requires a small footprint.”
This holds true around the globe
and German retailer Edeka Südbayern is launching a new convenience store format, called Edeka
Xpress. Edeka Südbayern will open around 50 stores, which will all be
under 600 square metres in size, will be converted to the new format by the end
of September from the smaller Tengelmann sites that Edeka is taking over.
Each of the the Edeka Xpress
stores will feature a smaller product range than standard Edeka supermarkets,
targeting the daily needs of customers in urban areas. The new format will
feature fresh produce, convenience foods, and Edeka's own brand ranges.
Edeka Xpress will initially be
introduced in cities including Munich, Starnberg, Freising, Augsburg, and Bad
Tölz. In addition to the conversion of the Tengelmann outlets, five new Edeka
Xpress store locations will be opened over the next two years
For
international corporate presentations, educational forums, or keynotes contact:
Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®. His extensive
experience as a multi-unit restaurant operator, consultant, brand / product
positioning expert and public speaking will leave success clues for all. Visit:
www.FoodserviceSolutions.us for more
information
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