Not all chain restaurants practice brand protectionism in fact according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson one chain restaurant excels at evolving it business model, extending it industry leadership and has for 46 years; that company is Starbucks.
The one thing that Starbucks does better than any other chain restaurant is follow one of Foodservice Solutions® success clues that the team at Foodservice Solutions® developed by identifying, quantifying, and qualifying retail foodservice success. The clue is Build, Measure, Learn, and Repeat.
That is exactly what Starbucks did and customers can now find Starbucks Draft Nitro Cold Brew in nearly 1,000 company-operated stores across the United States. The product has also expanded globally into 16 markets around the world. Starbucks Nitro Cold Brew is expected to be available in nearly 1,500 stores in 26 markets by the end of 2017.
Sandy Stark, senior vice president, Starbucks U.S. Beverage Category and Global Innovation stated “The category of cold coffee is heating up,” … “We have always offered iced options but the launch of our cold brew platform in 2015 was a catalyst for our ability to bring in new options like Nitro. As a result, we are seeing less seasonality with cold coffee as it becomes a year-round drink for our customers.”
The Team at Foodservice Solutions® believes that what Starbucks does better than any other chain restaurant is looking beyond the four walls of its stores. Today Starbucks Cold Brew bike, allows licensed partners—such as those located on retail or college campuses—to bring Nitro to customers in a new and unexpected way. The Starbucks Cold Brew bike, a two-tap system on wheels, holds 2—4 kegs and serves Cold Brew coffee on-demand as an extension of a licensed store. There are currently two in operation with an additional eight more expected to follow later this year.
The installation of Starbucks Draft taps in stores has paved the way for Starbucks to continue innovating and testing new products. Are you looking beyond your four walls? Are your customer counts growing? Do you need help new avenue of distributions ideations, new product ideations new marketing ideations?
Are you trapped doing what you have always done and doing it the same way? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.