Grocerant niche Ready-2-Eat and
Heat-N-Eat fresh prepared food that is ‘better-for-you’ continues to drive
retail customer adoption in every channel of foodservice today according to
Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.
Two paths to success and developed in
the quest of ‘better-for-you’ fresh prepared food many chains are turning to
internal data and developing their own menu items to satisfy the health
conscious customer. While other are entering co-branded product menu world
working with regional hyper-local manufactures to create customer relevant
flavored meals and meal components or seasonal specialty items.
A new study by AlixPartners found, 91% of the
respondents said that the availability of healthy menu options is at least
somewhat important to them. That number is higher than the 86% recorded last year.
Eric Dzwonczyk, AlixPartners’ managing director and co-head of
restaurants, hospitality and leisure practice, pointed out that an increasing
number of c-stores are taking this message to heart.
Dzwonczyk continued “Seven or eight years ago, [the consumer call
for more healthful options] was thought to be a fad, but instead it became a
trend,…To consumers, the meaning of the word ‘healthful’ can run the gamut from
how food is raised, à la the Chipotle model, to offering
more grab-and-go salads, wraps and fresh-cut fruit like the sandwich chain Pret a Manger, to posting calories and other
nutritional content on menu boards and on apps.”
Datassential found that Forty
percent of consumers surveyed said that healthier food options would make them
choose a convenience store over another option for prepared foods.
Invite Foodservice Solutions® to complete a
Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning
or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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