Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is ‘better-for-you’ continues to drive retail customer adoption in every channel of foodservice today according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.
Two paths to success and developed in the quest of ‘better-for-you’ fresh prepared food many chains are turning to internal data and developing their own menu items to satisfy the health conscious customer. While other are entering co-branded product menu world working with regional hyper-local manufactures to create customer relevant flavored meals and meal components or seasonal specialty items.
A new study by AlixPartners found, 91% of the respondents said that the availability of healthy menu options is at least somewhat important to them. That number is higher than the 86% recorded last year.
Eric Dzwonczyk, AlixPartners’ managing director and co-head of restaurants, hospitality and leisure practice, pointed out that an increasing number of c-stores are taking this message to heart.
Dzwonczyk continued “Seven or eight years ago, [the consumer call for more healthful options] was thought to be a fad, but instead it became a trend,…To consumers, the meaning of the word ‘healthful’ can run the gamut from how food is raised, à la the Chipotle model, to offering more grab-and-go salads, wraps and fresh-cut fruit like the sandwich chain Pret a Manger, to posting calories and other nutritional content on menu boards and on apps.”
Datassential found that Forty percent of consumers surveyed said that healthier food options would make them choose a convenience store over another option for prepared foods.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869