Grocerant niche ‘Better-for-You’
concept Locali is so popular they are now franchising. According to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson
the undercurrents of ‘better-for-you fresh food continues to drive customer
migration from legacy food retailers.
Locali, is a Los
Angeles-based healthy convenience concept, is the only franchised natural food
store with a healthy and organic-based deli menu. Locali wants to give
customers options to Eat Smart All .
The story goes that Greg
Horos and Melissa Rosen founded Locali Healthy Convenience so busy people
wouldn’t have to sacrifice healthy eating for convenience or flavor. The first store
opened in 2009 and, thanks to overwhelming success, additional stores, Locali
Venice and Localita & The Badasserie, a smaller counter-service store
offering vegan fast food options, coffee and smoothies, soon followed.Fresh
Locali’s menu is
loaded with healthy items created from locally sourced ingredients and
certified organic products. With masterpieces like the completely vegan “Badass
Breakfast Sandwich” (a mouthwatering combination of vegan sausage, soy-free
cheddar, chipotle sauce, and maple syrup on a multigrain English muffin), it’s
easy to see why locals and celebrities alike flock to Locali, and why the
creation was named one of “LA’s 10 Best New Sandwiches” by Zagat.
Melissa Rosen stated “We want change the way people think
about healthy eating,” …. “We strive to provide a warm environment that encourages
people to make healthy choices while still enjoying an utterly delicious
breakfast, lunch or dinner. We’re excited to take this mission and unique food
service model to consumers and entrepreneurs in new markets.”
Locali is currently
looking for experienced and qualified franchise partners in the United States
and has partnered with Fransmart for their expansion
effort. The team at Foodservice
Solutions® believes the undercurrents of ‘better-for-you’ will drive retail
trial and concept adoption. Locali is
doing many of the right things.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
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