Grocerant niche ‘Better-for-You’ concept Locali is so popular they are now franchising. According to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson the undercurrents of ‘better-for-you fresh food continues to drive customer migration from legacy food retailers.
Locali, is a Los Angeles-based healthy convenience concept, is the only franchised natural food store with a healthy and organic-based deli menu. Locali wants to give customers options to Eat Smart All .
The story goes that Greg Horos and Melissa Rosen founded Locali Healthy Convenience so busy people wouldn’t have to sacrifice healthy eating for convenience or flavor. The first store opened in 2009 and, thanks to overwhelming success, additional stores, Locali Venice and Localita & The Badasserie, a smaller counter-service store offering vegan fast food options, coffee and smoothies, soon followed.Fresh
Locali’s menu is loaded with healthy items created from locally sourced ingredients and certified organic products. With masterpieces like the completely vegan “Badass Breakfast Sandwich” (a mouthwatering combination of vegan sausage, soy-free cheddar, chipotle sauce, and maple syrup on a multigrain English muffin), it’s easy to see why locals and celebrities alike flock to Locali, and why the creation was named one of “LA’s 10 Best New Sandwiches” by Zagat.
Melissa Rosen stated “We want change the way people think about healthy eating,” …. “We strive to provide a warm environment that encourages people to make healthy choices while still enjoying an utterly delicious breakfast, lunch or dinner. We’re excited to take this mission and unique food service model to consumers and entrepreneurs in new markets.”
Locali is currently looking for experienced and qualified franchise partners in the United States and has partnered with Fransmart for their expansion effort. The team at Foodservice Solutions® believes the undercurrents of ‘better-for-you’ will drive retail trial and concept adoption. Locali is doing many of the right things.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant