Are you and Amazon Prime member? The odds are very good you just might be as the NPD Group reports that more than 24 percent of U.S. households have at least one Amazon Prime account. That is as you all know one in four households. Foodservice Solutions® Grocerant Guru® say’s “they are most likely hungry households.”
Hungry or not restaurant delivery on Amazon Prime Now is expanding city by city around the US. Which is an incremental service, that is sure to drive incremental sign-up for Amazon Prime and Amazon Prime Now. Amazon is in a unique position, it has the ability to provide mix and match bundled meal component options to help drive sales. More importantly mix and match bundling makes for happier customers according to our
Last week Amazon announced that it has launched “Amazon Restaurants with nearly 80 restaurants in Chicago, with plans to add more daily. Customers who dish out $99 for an Amazon Prime subscription — which includes free two-hour delivery and $7.99 one-hour delivery on certain retail items — can receive free delivery on restaurant orders for a limited time”
Amazon known for its qualitative differentiation is expanding its restaurant delivery offering by delivering “from a slew of trendy Chicago restaurants”. There are three important facts for retail foodservice companies to note. First one in four households in the US has Amazon Prime. Second, Amazon Restaurants is starting with ‘trendy’ restaurant offering. Third, no other company understands how to ‘scale’ a project, channel, niche the way Amazon can.
Amazon Restaurants general manager Gus Lopez told Blue Sky that the “ Average delivery times by Amazon drivers in the first five markets has been 39 minutes” and according to our own Grocerant Guru® Amazon may establish a new standards for food quality, freshness, variety and speed of service within the fresh food delivery space very soon. If you’re lucky you food may be delivered by Amazon’s Treasure Truck.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson and www.FoodserviceSolutions.us Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant Contact: Steve@FoodserviceSolutions.us