Customer relevance is very important
to McDonalds and no trend can go untested.
The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh
prepared food is garnering customer adoption and retailer attention and
McDonalds is prepared to win. Remember
McDonalds tested and rolled out bone in chicken wings as an LTO two years ago a
hand-held meal component.
The lessons learned from that LTO
helped propel the latest test ‘Mcmac’.
In 18 restaurants in Ohio McDonalds is testing out a Mac and
Cheese. McDonald's
has had a limited roll-out of mac and cheese in Cleveland-area restaurants
since summer. It is reported that the
roll-out will either end or expand in February, depending on customer reaction.
Mac
and Cheese is the number one side order at restaurants after French fries. The ‘McMac, which comes in a small cup or as
an entree part of a Happy Meal provides incremental brand value and drives
customer adoption with familiarity.
The
Happy Meals with mac and cheese sells for $3 and comes with a side of fries,
fruit, and milk. Kid’s meals with ‘McMac’ can become a great option in
expanding choice to parents and children.
It is reported that four-ounce portion has 190 calories, about the same
as a four-piece Chicken McNugget meal.
Even
more important is the value of the stand-alone cup of mac and cheese goes for
$1.75 because it is not just the kids that like options. One of the hallmarks of grocerant niche
success is mix and match meal component bundling. ‘ McMac’ is a perfect fit as
a meal component complementing the current menu and complementing consumers
favorite foods. Is your brand garnering a larger share of stomach?
Success
does leave clues. Are you trapped doing what you
have always done and doing the same way.
Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization? Email us at: Steve@FoodserviceSolutions.us
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