Thursday, January 7, 2016

Rutter’s Why Go Anywhere Else for Dinner




Time and time again Foodservice Solutions® Grocerant Guru® has highlighted the progressive and continued success that Rutter’s has found within the grocerant niche.  Rutter’s menu innovation is an example of day-part delight. Albeit breakfast, lunch, dinner, or snack Rutter’s continues to explore, expand, and excel with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food. 

Recently Rutter’s received the Convenience Store News Foodservice Innovators Award.  The judges selected the chain as winner of the “Best New Foodservice Program (introduced in the past year), extolling Rutter’s latest creation, called Basket Meals.”

Rutter’s basket Meals were the perfect complement drive dinner day-part sales.  All of Rutter’s Basket Meal included “one of five entrees: fried shrimp, chicken wings, beef short ribs, mahi-mahi bites or chicken strips. In addition to the entrée, each basket comes with a large order of French fries, coleslaw, dinner roll and a dipping sauce.”

Mix and Match meal bundling is a hallmark of the grocerant niche success according to Foodservice Solutions® Grocerant Guru® and Rutter’s Basket Meals provide all of the options to empower consumer choice.   The team a Foodservice Solutions® is confident that Rutter’s Basket Meals will provide the sales lift at dinner most conveniences stores are looking for.  Congratulations once again to Rutter’s. 

Success does leave clues and today price continues to drive frequency, customer adoption, and top line sales and bottom line profits. Visit: www.GrocerantGuru.com or Email: Steve@FoodserviceSolutions.us for information on how you can edify sales at your operation. 

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