Lookout Taco Bell, McDonald’s, Burger King, and Wendy’s Del Taco understands that price
matters and has revamped its menu to include 16 items all offered for $1.00 or
less. Foodservice Solutions® Grocerant Guru® stated “retail foodservice is
cyclical and each of The FIVE P’s of Food Marketing plays an important roll.”
There are times each of the Five P’s takes center stage and once again in
2016 Price is a key driver in both the restaurant sector and grocery sector we
will see price completion ramping up. Regular readers of this blog know that we
predicted this last fall.
When John Cappasola, executive vice
president and chief brand officer announced that Del Taco would offer 16 menu
items for $1.00 or less Foodservice Solutions® team knew this was about two
things first drive customer counts, second drive top line sales and bottom line
profits.
Del Taco’s expanded
menu features new menu items and longtime favorites ranging from Chipotle
Chicken and Ranch Chicken Rollers, as well as six breakfast items, all
made-to-order using fresh ingredients. With an unparalleled range of choices
starting at just 59 cents, the lowest starting price in the segment, Del Taco
guests never have to settle for less when it comes to value” according to
Cappasola.
Del
Taco’s Buck & Under Menu features fresh ingredients not commonly found on value
menus, such as handmade pico de gallo salsa, Cheddar cheese grated by hand in
our kitchens, marinated chicken grilled fresh in-house, and
Ready-2-Eat and Heat-N-Eat fresh
prepared food that is price to drive customer counts will prove to be a pantry
buster for grocery retailers, mid-scale restaurants and may drive QSR sales
from 79% of visits in 2015 to 81% if the prices hold all year according to our
Grocerant Guru®. Are you price competitive?
www.FoodserviceSolutions.us specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging integration strategy.
Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit,
Linkedin.com/in/grocerant or twitter.com/grocerant
Contact Steve@FoodserviceSolutions.us
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